Many More Bangkok launches activation film for Lazada’s 12.12 Big Year-End Sale

The Lazada 12.12 Big Year-End Sale commercial was created to invite people to participate in Lazada’s on-ground event, which will be held under the theme of the Snow White fairy tale. The event will feature activities where participants can compete in Rock-Paper-Scissors with famous Thai KOLs to win discount coupons from Lazada.

The film is based on the idea “Changing is good, when you change to shop with Lazada.” It incorporates elements from the Snow White fairy tale, such as the poisoned apple, the magic mirror, and the seven dwarfs, and reimagines the original story to convey the message that the current change is not working. Instead, the best change is to switch to shopping with Lazada.

The film was directed by Suttisak Vijitpornkul from Get More Film Thailand.

Credits
Agency : Many More Bangkok
Production Company : Get More Film Bangkok
Creative : Suttisak Vijitpornkul / Phathorn Petchpirun
Film Director : Suttisak Vijitpornkul
Producer : Jirawat Parnsamut