Pomelo and BBDO Guerrero Philippines show us the greatest gift of all this Christmas

In a category long defined by limitations, Pomelo and BBDO Guerrero Philippines are challenging convention this Christmas with a film that brings a new spirit to connecting families across borders. The innovative international money transfer app isn’t just helping Filipinos send money home—they’re reimagining what’s possible when you start with abundance rather than scarcity.

The campaign, the first work from BBDO Guerrero for their newest client, tells the story of Jacob, a young boy in the Philippines being raised by his grandmother while his mother works in the United States. Unlike traditional narratives that focus on sacrifice and separation, Jacob’s story reveals how technology can amplify the ways families share love, even across oceans.

David Guerrero, Creative Chairman at BBDO Guerrero, said: “Pomelo had a powerful insight, that we could take the difficult story of an OFW, and the tension inherent in sending money home, and instead see positivity, sharing, and hope for the best in all of us. They see the category differently, and that allowed us to tell an incredibly emotional and impactful story.”

Ladd Martin, Pomelo’s Chief Marketing Officer, adds: “Christmas has long been a powerful moment for marketing around the world, and nowhere is the season more celebrated than in the Philippines. We sought to share our heart with our audience in this film, while also making it inherently true to what makes our product different. We give our customers more in every way we can think of, and this holiday, that means more love to share.”

The film premieres today across digital platforms, celebrating the endless ways Filipino families create connection and joy despite physical distance.

To learn more about Pomelo, visit www.pomelo.com