Knorr turns Mall of Asia water fountain into a giant Sinigang soup bowl with GIGIL
GIGIL Philippines has teamed up with Knorr to turn a 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, into a giant Sinigang bowl—Filipinos’ beloved tamarind soup.
Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor.
Credits
Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Leslie Cua
Creative Director: Barbie Peñalba
Associate Creative Director: Saeid Mohamed Saleh
Copywriter: Brandon James Talip
Copywriter: Hans Dimaguila
Senior Art Director: Seph Asentista
Art Director: Haui Sacay
Art Director: Rizia Guico
Art Intern: Kirstenn Ventura
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Group Account Director: Bev Lubid
Account Director: Yosh Kikkawa
Associate Account Director: Adel Clemente
Account Supervisor: Sean Cu
Account Manager: Bea De Vera
Account Manager: Robert Pabiling
Media Director: Margie Husmalaga
Lead Buyer: Patricia Sy
Media Associate: Janna Tan
Agency Producer: Sasa Abella
Agency Producer: Denise Elizon
CLIENTS – KNORR
Unilever Foods Lead: Marinelle Villanueva
Knorr Brand Manager: Hanna Laurel-Villaroman
Knorr Assistant Brand Manager: Hannah Banocnoc
PRODUCTION – NCP EVENTS MANAGEMENT, INC.
Executive Producer: Nathaniel Castro
Project Manager: Bernard Ferrer
Assistant Project Manager: Hazelle Monteverde, Joyce Castro, Vince Barnachea
Production Design Head: Butch Garcia
Fabrication/Master Setman: Randy Mendoza
Lights and Sound: Roland Paulo Torres
Setmen: Jessie Garcia, Mikki Castro, Charlie Estadilla, Charles Estadilla, Jpee Bulan, Dindo Capillan, Ronie Tribucias, Opero Legaspe, Leonilo Andeza, Reylan Tribucias, Becar Lambojo, Janno Gunzales, Danny Gunzale, Randy Mendoza, Sahra Ladra, Augusto Balagtas, Roldan Clariza, Angelus Cailao, Nelson Gonzales, Jayson Hinampas, Aries Aragones, Nico Gabin, Randie Reyes, Samuel Ladra, Mark Anthony Cailao
