FCN Creative takes Creative Agency of the Year and Dentsu Creative named Digital Agency of the Year at 2024 Citra Pariwara Awards

Last week’s, 2024 Citra Pariwara Awards has seen FCN Creative and Dentsu Creative take out Agency and Digital Agency of the Year respectively.

FCN Creative has been awarded 2 Gold, 7 Silver and 9 Bronze awards. The Gold awards were both won in the Media category for: Yamaha “The Scariest Report” and LovePink “Boob Cake Cancer Check”.

Dentsu’s 32 wins included 1 Gold (for Jasa Marga’s “WAKEUPADS: Microsleep Breaker” in Media), 10 Silvers, and 21 Bronze metals. Along with their Digital Agency of the Year award, Dentsu also ranked as the #2 Creative Agency of the Year and #2 Media Agency of the Year.

Elvira Jakub, CEO of dentsu Indonesia, said: “We are unstoppable. Not only have we consistently outperformed ourselves at Citra Pariwara, we have also set new benchmarks at the awards with our record haul of 32 wins, making us the most-awarded agency. These accolades are testament to our extraordinary team’s relentless pursuit of excellence in innovating to impact across our work. I am very proud that our teams have continued to reach for the stars and achieved even more. We also share this honor with our clients and partners who have trusted us to bring their visions to life.”

Wisnu Satya Putra, CEO of Dentsu Creative Indonesia, said: “At dentsu, we succeed because we operate as one integrated team, breaking silos and fostering collaboration. These awards are a celebration of the collective effort, and resilience of our team, as well as the stellar leadership of our Executive Creative Directors, Defri Dwipaputra and Rangga Immanuel, who have brought excellence in creative strategy, tech innovation and insights of human behaviour, to bring us towards our north star. Our gratitude also goes to our clients for their unwavering support and belief. Thank you to everyone who poured their heart into making this year remarkable.”

Gold winners include:

Good People Network Creative has won Gold in the Film and Digital Content categories for Netflix “Car Review Gone Astray”.

VML Creative has taken home the Citra Pariwara for Good Gold award for Vaseline “If My Skin Can Yours Can”.

Berakar’s “KORUPSONG” for Indonesia Corruption Watch won an Integrated Gold.

Bola Salju has won a Audio Craft Gold for KlikDokter “Crying”.