Citra Pariwara 37: A celebration showcasing the potential of Indonesia’s creative industries

The 37th Indonesia Citra Pariwara Awards Festival successfully took place in Jakarta on December 12-13, 2024. The Citra Pariwara Awards night served as the pinnacle of appreciation for the creative achievements of the local advertising industry players, announcing winners in two major categories: the Main Citra Pariwara Competition and the Supporting Citra Pariwara Competition.

Campaign Brief Asia has already covered the major winners earlier this week, however here’s a wrap up of the highlights:

The main winners were:
● Digital Agency of the Year: Dentsu Digital
● Creative Agency of the Year: FCN Creative
● Media Agency of the Year: FCN Media
● Craft House of the Year: Nusa Brantai Desain, Syndicate, Meraki Film Indonesia,
Onebox Films, Flex Film Asia, Nayforsindo Production, BAM Pictures
● Advertiser of the Year: Netflix, Jasa Marga Tbk, PT Unilever Indonesia, Lions
Wings, and Bank Central Asia

The special awards presented were:
● Gold: “Vaseline – If My Skin Can, Yours Can” by VML Creative
● Silver: “Lovepink – Boob Cane Cancer Check” by FCN Creative
● Bronze: “Vaseline – Sunitizer” by VML Creative

As information, the Indonesian Advertising Association (P3I) DKI Jaya successfully organized the 37th Citra Pariwara Awards Festival under the theme “Guts Must Be Crazy,” held on December 12-13 at Senayan Park Jakarta.

Reza Fitriano, Chairman of Citra Pariwara 2024, said: “It is an honor to celebrate the success of Citra Pariwara 2024. With significant participation from local agencies, this reflects the growing creative energy and potential within Indonesia’s advertising industry.”

According to Fitriano, this reflects the ever-growing spirit and creative potential within Indonesia’s creative industry.

“This participation proves our ability to present innovative ideas that are relevant both locally and internationally,” he said.

Another success was that, for the first time in years, Citra Pariwara returned to Jakarta, with the 2024 Citra Pariwara Awards Night successfully attracting 2,400 attendees.

“This event is the peak of creativity and togetherness within the industry,” said Fitriano.

The event also introduced a significant change in the Media Category Panel, where all judges came from the client side. Led by Amalia Sarah Santi, Executive Vice President & CMO of Paragon Corp Indonesia, this category saw a 30% increase in entries compared to the previous year.

“This reflects the growing collaboration between agencies and clients in creating quality works. Together, we have set new standards for the future of Indonesia’s creative industry. All these achievements, of course, would not have been possible without the support of many parties,” said Fitriano.

The 37th Citra Pariwara also featured MasterClasses & Seminars, presenting practitioners from the creative and advertising industries with national and international reputations and achievements. The Masterclasses held on December 2-3 at Artotel Mangkuluhur were attended by 178 participants, while the Seminars at SPARK on December 12-13 attracted 632 participants.

“These numbers reflect the strong spirit of learning and collaboration within our creative community,” Fitriano emphasized.

See the winning work here.