Grandson and Grandma take on speeding misconception in Thai Health Foundation’s campaign created via VML Thailand

December 20 2024, 11:39 am | BY Adam Shaw | No Comments

VML Thailand and Mum Films have teamed up to create an online film for the 2024 Road Safety campaign, “Reduce Speed, Reduce Risk,” by the Thai Health Promotion Foundation.

 

The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isn’t too fast and is easy to control – a misconception that often leads to accidents.

The film was directed by top Thai director Suthon Petchsuwan via Mum Films.

Credits
Product: Road Safety
Client: Thai Health Promotion Foundation
Agency: VML Thailand
Chief Creative Officer: Park Wannasiri
Creative Group Head: Yannapat Boonkate
Copywriter: Satawat Tepunwong
Account Management Director: Ratikorn Khositkosone
Agency Producer: Naiyana Tongmintra
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer : Pattarajitr Trakarnkate
Producer: Nara Montrkul Na Ayudhya
Asst. Director : Chairat Piriyawattanakul
Production Manager : Sumittra Kudcharoen
Location Manager : Dechnarong Boonsongsang 
PA. to Dir. : Kataporn Saeieb
D.O.P : Worawoot Sukasem
Casting : Surangkana Suwanjinda
Stylist : Kittisak Prasarndee
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer : Kritsana Thaweesang
Editor: Dechmongkol Prasertsit
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom