McCann Worldgroup Singapore launches Christmas campaign for Save Our Street Dogs

This Christmas, Save Our Street Dogs (SOSD) and McCann Worldgroup Singapore have launched “Yapping Paper” – wrapping paper that gives something back.

By turning Christmas gift wrap into a media space, McCann Worldgroup is tapping into the festive spirit of giving, creating the ability to transform thousands of gifts across Singapore into donation points to help shelter dogs.

Andy Cheng, Management Committee Member, Fundraising, SOSD said: “At SOSD, we believe every dog deserves a second chance. We hope that this creative gift wrap, beautifully designed by the McCann team, can help us to increase awareness of animal welfare in Singapore, and inspire others to make a meaningful difference in the lives of these deserving dogs.”

Dan Parmenter, Creative Director, McCann Worldgroup Singapore commented: “Yapping Paper transforms the wasteful medium of gift wrap into something that can do some good in the world, and we are proud that it’s both driving donations for this great cause as well as showcasing real dogs looking for loving homes.”

The festive gift wrap will be available the week of 16 December at Singapore’s four Pet Safari stores (VivoCity, Waterway Point, NEX and The Star Vista), as well as at select vet clinics, daycare centres, grooming parlours, pet Christmas markets and through the SOSD network.