BLKJ Havas Singapore highlights Lazada’s diverse categories offering via new campaign
In December 2024, Singapore’s Orchard Road became a runway for this mysterious sponge man. Turns out, it was part of Lazada’s new campaign in collaboration with BLKJ Havas Singapore, that showcased influencers in “flaunt-worthy” items. Partnering with well-known essential brands, Lazada has transformed everyday items into fashionable statements.
Rowena Bhagchandani, CEO and Co-Founder of BLKJ Havas, said: “We’re thrilled to have brought this bold and fun campaign to life, showcasing how better prices can turn any purchase into a reason to celebrate and share. By working with Lazada to make the work ‘un-advertising’, we’ve successfully captured attention in a truly unique way.”
Lazada, Southeast Asia’s leading e-commerce platform, is redefining the online shopping experience with its promise of Always the Better Price. Known for making everyday essentials accessible to millions of customers across the region, Lazada is now doubling down on its commitment to deliver unbeatable value with its Lowest Price Guarantee.
The campaign underscores Lazada’s mission to provide the most competitive prices on everything from daily necessities like diapers and sponges to trending must-have fashion items. By combining great deals with a seamless shopping experience, Lazada aims to empower customers to shop with confidence and pride.
“Our customers already rely on us for their daily needs, but with Always the Better Price, we’re going a step further,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “This campaign reinforces our commitment to better prices through our Lowest Price Guarantee, while showcasing our diverse categories offerings. From everyday essentials to stylish fashion pieces, we’re giving shoppers more ways to look good, feel confident, and flaunt their smart choices without breaking the bank.”
At the core of this transformation is Lazada’s Always the Better Price proposition, making every product—from essentials to lifestyle items—more accessible and affordable. Whether it’s household staples or fashion products, Lazada’s Lowest Price Guarantee builds trust and gives customers the confidence to shop for what they need and love, knowing they’re getting the most for their money.
Lazada will be rolling out localised versions of this activation across five Southeast Asian markets. Featuring unique and unexpected brand collaborations, the campaign will launch on social media, which started in Singapore from 18 – 20 December, followed by the Philippines which launched yesterday (6 – 20 January), Indonesia (13 – 19 January), Malaysia (11 – 17 January) and Thailand (20 – 24 January). Shoppers can look forward to fun, engaging content that brings Lazada’s ‘Always the Better Price’ promise to life.
With Always the Better Price, Lazada is not just a platform for essentials—it’s a destination where every deal is a moment to shine. Through its extensive product range, Lowest Price Guarantee, and engaging campaigns, Lazada continues to lead the way in making online shopping more rewarding, accessible, and exciting.
