The Soup Spoon and We Are Social Singapore help customers to ‘Split the Cals’
The Soup Spoon, Singapore’s largest healthy restaurant brand, invites Singaporeans to start 2025 right and ‘Split the Cals’ with their family and friends in a new campaign via We Are Social Singapore. The wholesome food brand will be giving away $3 discount vouchers to everyone who participates in the promotion with 100 lucky participants standing the chance to win double meal prizes to help them achieve their healthy New Year’s resolutions.
Every January, it has become commonplace for people to set New Year’s resolutions centred around healthier living, only to have them derailed quickly by the temptation of fast food promotions. Many fast food meals have double the calories of a healthy and nutritious meal from The Soup Spoon.
The company wants to help Singaporeans beat the temptation and turn their resolution into a lifestyle change in 2025. With ‘Split the Cals’ though, you can swap those extra calories for the same amount at The Soup Spoon, which is offering two healthier, calorie-conscious meals to share and enjoy with a friend.
For a chance to win two free meals from The Soup Spoon and ‘Split the Cals’ with a friend, all people need to do is head to Instagram and:
Comment on or post a photo of a tempting food ad they have seen.
Tag @thesoupspoonsg and a friend in the post.
And share why they want to eat healthier in 2025.
The social media campaign will launch with 10”, 15” and 30-second reels across Instagram and in-store at The Soup Spoon’s 27 locations across Singapore. The Soup Spoon is also working with influencers.
Anna Lim, co-founder and Souperchef at The Soup Spoon, said: “We know that New Year’s resolutions often centre around healthier living and we want to make it easier for our customers to turn those resolutions into reality. Our extensive menu of unique soup meal combinations makes healthy eating feel like an exciting journey rather than a chore. And because we believe health is better together, we’re encouraging everyone to take the journey with a friend or a buddy, so you can inspire each other every step of the way in 2025!”
Omar Sotomayor, regional executive creative director at We Are Social Singapore, said: “Every January, many of us make New Year’s resolutions to eat healthier, only to be derailed by tempting fast food promotions and turning to guilt-ridden, lonely junk food binges. But The Soup Spoon saw an opportunity: why not turn these ads, designed to tempt you, into a chance for healthier meals at The Soup Spoon? That was the inspiration for ‘Split the Cals’. For example, a 1400-calorie burger combo could become a wholesome, joyful meal for two—helping you and a friend stick to your resolutions, because staying healthy is easier together.”
The ‘Split the Cals’ campaign will run from 7 January to 21 January, 2025. Winners will be announced on 21 January. For more information, visit https://www.thesoupspoon.com/splitthecals/ or The Soup Spoon’s Instagram.
Credits
Omar Sotomayor Noel: Regional Executive Creative Director
Rodrigo Mitma: Creative Director
Daniel Foo: Creative Director
Jamie Fong: Art Director
Joanna Lim: Art Director
Cheryl Chua: Junior Art Director
Victoria Heng: Senior Copywriter
Nicole Kee: Copywriter
Si Min Leow: Senior Content Strategist
Cedric Lim: Executive Producer
Kai Wing Wong: Lead Motion Designer
Ernie Sulastri: Senior Motion Designer
Jess Tan: Motion Designer
Vivian Tan: Project Management Lead
Kirk Lim: Project Manager
Paige Murphy: Marketing & PR Manager