Income Insurance and BBH Singapore team up with Singaporean comedians to showcase why eDrivo is the best match for EV drivers

Income Insurance has launched a humorous new campaign, created by BBH Singapore, to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage.

Although EV adoption has surged in Singapore over the past few years, many EV owners still rely on regular car insurance, not realising that there is a gap in terms of what it covers, and what their specific needs are as an EV driver. Simply put, why would a car running on electricity vs. petrol have the same insurance coverage?

Income Insurance teamed up with two well-known Singaporean comedians, Eugene Soh and Fadzri Rashid (formerly known as Fakkah Fuzz, who has two Netflix specials), to explain in an entertaining way why eDrivo Car Insurance is tailored to the unique needs of electric vehicles.

In the commercial, we see two EV drivers sitting in a sprawling field, charging their cars in the middle of nowhere. The eDrivo-insured friend, played by Eugene, playfully teases the other, played by Fadzri Rashid, about his regular car insurance— and the punchline? His uninsured EV battery.

This is because eDrivo Car Insurance will provide Emergency Mobile Rescue1 if his charge runs out while on the road. This industry-first benefit gets him assistance from a mobile EV charging provider, who will arrive at the scene and provide DC fast-charging to 20% capacity, enough to get to the nearest charging station. The pair also bicker and banter while conveying how eDrivo Car Insurance provides Unlimited Battery Replacement2 if yours is damaged in an accident.

There are also plans for our comics to bring the concept of Between Two Chargers to life beyond the film in a one-of-a-kind activation. Playing to their strengths of performing for live audiences, we’ll be introducing Singapore’s first “drive-in stand-up” show in April 2025, where Fuzz and Eugene will do a live stand-up routine between two chargers, while the audience watch from the comfort of their cars.

On social media, the two comics will also answer EV-related questions from netizens in their signature comic styles via a video Q&A. Have a question about EV Car Insurance? Want to know if there’s an actual DC fast-charging superhero? Eugene and Fuzz have your back – and your funny bone.

Khairul Mondzi, Executive Creative Director, BBH Singapore, said: “We leaned on comedians to bring some wit to the world of insurance, and worked with a top comedy director, Karthik Kumar, to make sure every punchline landed just right.”

Dhiren Amin, Chief Customer Officer, Income Insurance, added: “Insurance campaigns don’t always have to be serious. We took on a refreshing approach centred around comedy, with punch lines and “mic drop” moments that are refreshing to cut above the noise – to deliver a reality check to EV owners with regular car insurance and show them why eDrivo is the better choice.”

The campaign launched on YouTube, social media channels, Starhub TV and Golden Village Cinema.

Credits
Client: Income Insurance
Agency: BBH Singapore
Production Company: Reel Loco Productions
Director: Karthik Kumar