Made by ikigai opens doors as a new boutique music agency crafting stories in sound
Music and sound specialist Ryan Dickinson has launched a new full-service music and sound offering – made by ikigai. With a scalable, innovative model and a curated global network of award-winning talent, made by ikigai specializes in crafting bespoke sound for the advertising, gaming, film, and TV industries.
Dickinson (pictured), a seasoned music composer, sound designer, and sonic branding expert. With years of experience shaping the sound of global campaigns for brands such as Coca-Cola, Samsung, Adidas, and Lexus – and having worked with some of the world’s top agencies across London, Amsterdam, Sydney, Singapore and Auckland – Dickinson brings a wealth of expertise and a fresh perspective to the industry.
“The name made by ikigai comes from the Japanese concept of ikigai, where four key elements intersect: what you love, what you’re good at, what the world needs, and what you can earn a living from,” Dickinson explains. “This philosophy has always been at the heart of how I wanted the agency to take shape and when the idea came to name the company after it, I ran with it.”
Collaboration and human connection are fundamental to made by ikigai’s approach.
“Human connection is at the heart of everything we do – not just in the music we create, but in how we interact with each other, our clients, and our collaborators. In a world that feels increasingly digital and disconnected, we’re putting the focus back on meaningful relationships and handling things with a personal touch,” said Dickinson.
The agency’s scalable model is designed to meet the needs of projects of any size, adapting to shrinking budgets without sacrificing efficiency or flexibility.
“Our approach lets us work with the best talent wherever they are, which means we can deliver for projects that are small and nimble or large and complex. This model also allows us to pay our talent more fairly when budgets are tight, while seamlessly scaling up for bigger campaigns that require a larger group of skilled hands.”
made by ikigai offers a comprehensive range of services, including sonic branding, bespoke compositions, sound design, music licensing, and voiceover casting.