Enormous Brands India hires Akshat Trivedi as National Creative Director – West

Enormous Brands has hired Akshat Trivedi as National Creative Director – West. Trivedi joins the agency from The Womb, where he was Creative Partner and among the leading minds behind the popular Fogg and Saregama Carvaan ad campaigns.

In his new role, Trivedi will spearhead the creative vision for Enormous in the region by driving impactful campaigns and fostering a culture of creativity across client portfolios. His responsibilities include mentoring creative talent, and ensuring the agency’s work exceeds the expectations of today’s discerning audiences.

Ashish Khazanchi, Managing Partner & CCO at Enormous Brands, said: “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”

Trivedi has had a stellar career across Ogilvy, Ibs Fulcro and The Womb which was marked by a relentless pursuit of impactful creativity, leading to campaigns that resonated deeply with audiences while driving tangible results. His creative journey includes work for marquee brands such as Fogg, Saregama Carvaan, Piramal Finance, Star Plus, Astral, Vicco, Cadbury Perk, and Mumbai Indians. At Ibs Fulcro, he played a pivotal role in delivering award-winning campaigns for UPI, Kotak and Bajaj Electricals, seamlessly bridging the digital and mainline creative domains.

Trivedi said: “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”

Beyond advertising, Trivedi co-wrote the screenplay and dialogue for feature film ‘Trial Period,’ which was nominated for Best Original Screenplay and Best Dialogue at the Filmfare OTT Awards, exemplifying his ability to craft compelling narratives across mediums.