vivo celebrates the bond between teachers and students this Teacher’s Day via Grey Thailand
vivo Thailand are celebrating the unique bond between teachers and students this Teacher’s Day via latest Grey Thailand campaign. The spot tells the inspiring story of Teacher Waree, a beloved educator who exemplifies dedication and unwavering belief in the potential of every student.
At the heart of the “Teacher Waree” campaign is the vivo V40, an Android smartphone renowned for its exceptional portrait camera co-engineered with ZEISS. Using the V40, Teacher Waree has captured cherished portraits of her graduating Grade 12 students, with each image reflecting the unique spirit and potential she sees in them. These meaningful photographs are showcased in an exhibition at the school, titled “Always in My Eyes” by Teacher Waree and vivo V40. The exhibition illustrates how a teacher’s lens captures the best in their students, while the vivo V40’s lens brings those visions to life with stunning clarity. It represents the heart of a teacher, guiding students toward a bright path and offering them images filled with hope and encouragement for a lifetime.
“A teacher’s dream is to see their students grow and thrive, to become whatever they aspire to be. And no matter how much time passes, every teacher will always carry love and care for their students,” says Waree.
The campaign extends beyond the exhibition with a heartwarming documentary film directed by Thai filmmaker Puangsoi Aksornsawan. The film beautifully portrays the bond between teachers and students in the vibrant atmosphere of Thai schools, offering an intimate glimpse into Teacher Waree’s world and the lives she touches. The vivo V40’s exceptional portrait capabilities, powered by ZEISS optics, play a pivotal role in the film, visually conveying the emotions and connections that lie at the heart of the story.
Credits
Client: vivo Thailand
Head of marketing: Wu Fengxiao
Strategy and planning manager: Chayanit Maneeprom
Senior strategy and planning executive: Kittikawin Vamvorarat
Strategy and planning executive: Paemika Panterdthai
Agency: Grey Thailand
Chief Creative Officer: Sompat Trisadikun
Chief Operating Officer: Kanokkorn Seehapan
Executive Creative Director: Jiradej Penglengpol
Creative Group Head: Sirikorn Rungruengdechaphat
Senior Art Director: Atthapong Rakkhatham
Copywriter: Jirachaya Rengmukda
Deputy Chief Strategy Officer: Navinda Kittisubkul
Strategic Planning Manager: Arnon Kanchanapun
Group Account Director: Kavinthip Chaiteerakij
Account Manager: Ponnapas Pinijrattanapan
Producer: Ruangkanjana Aiamrit
Senior Project Manager: Kamonluck Mungwattana
Project Manager: Krittika Jindasiri
Production Company: Sawarose (Sowros Co., Ltd.)
Film Director: Puangsoi Aksornsawang
Asst.Film Director: Pasita Seneewong Na Ayudhaya
Cinematographer: Panisa Khueanphet / Is Taweephonsomkiat
Film Producer: Warunthorn Charnjitkusol / Nonthachan prakobsup
Film Art Director: Thanissorn Taopayang
Casting Director: Anchisa Eksirimeteekul
Production Manager: Boonruksa Khumpirung
Post-Production Company: Ultraviolet Post Production
Editor: Asamaporn Samakphan
Colorist: Natnicha Suwanprapa
Flame Artist: Sirawit supaptoy
Sound Studio: Mellow Tunes
Sound mix: Artit Vongmetta
Ultraviolet Post Producer: Sathinee Chirakal
