Malaysian retailer MR D.I.Y celebrates Chinese New Year with Hong Kong actor Benz Hui

Malaysia’s favourite retailer, MR D.I.Y., is ringing in the Chinese New Year with a celebration like no other! The “Ular-lar” campaign, a playful nod to the Year of the Snake, brings together exciting products, irresistible deals, and exclusive entertainment. The campaign highlights include a star-studded web film featuring iconic Hong Kong actor Benz Hui.

 

The nearly eight-minute web film, The Family Trial is purely story-driven and stands out for its unique approach—featuring no product placements throughout. It is a heartwarming family drama with a comedic twist. Set in a quirky courtroom, it follows a father and son caught in a hilarious feud over their Chinese New Year plans. But as the son discovers his father’s secret health issue, the story takes an emotional turn, ending in a heartwarming reunion dinner that highlights the unbreakable bonds of family.

But that’s not all! MR D.I.Y. has also launched its very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media, and win amazing prizes while spreading festive joy.

Announcing MR D.I.Y’s Chinese New Year programme, MR D.I.Y. Group’s Head of Marketing, Alex Goh, said: “Chinese New Year is about reuniting with family and friends, bringing fun and excitement. Our Family Trial web film, starring Benz Hui, has become one of the most-talked-about and highest-viewed web films, thanks to the support from Malaysians. For the first time this year, we also produced a CNY song called ‘Ular-lar’ that people can dance to, adding even more festive joy. At the end of the day, it’s all about adding value and making everyone happy.”

MR D.I.Y has curated a series of fun Chinese New Year activities at its stores, while also keeping to its promise of ‘Always Low Prices’. The retailer is rolling out 100 Chinese New Year essentials at selected stores nationwide. Look out for exciting events and activities at MR D.I.Y. PLUS at Mid Valley, KL, IPC Shopping Centre, Selangor, and Mid Valley Southkey, Johor Bahru, and community outreach programmes at care homes across the country.