Atiwat Krisintu joins FleishmanHillard Bangkok as GM replacing Sophis Kasemsahasin
FleishmanHillard has hired Atiwat Krisintu as general manager of its Bangkok office, replacing the retiring founding general manager Sophis Kasemsahasin after a career of over 25 years in communications.
Krisintu will be responsible for expanding the agency’s offerings and strengthening its market position. He will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard. Krisintu brings nearly 30 years of corporate strategy and management consulting experience, most recently serving as Director of Strategy & Business Design at Deloitte Consulting in Bangkok.
“As a seasoned leader with a proven ability to solve complex business challenges and inform high-level strategies for both global and Thai organizations, Atiwat brings invaluable expertise to our team,” said Wong. “Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team.
Krisintu succeeds Sophis Kasemsahasin who ends a successful 11-year tenure at FleishmanHillard, during which she established the Bangkok operation in 2013 and grew it into one of the most reputable agencies in Thailand today.
“We are immensely grateful for Sophis’ significant contributions to our Bangkok operations. Her vision, leadership and unwavering dedication have left an indelible mark on our people, our clients and the industry as a whole,” Wong said. “Under her management, Thailand has been a key and growing part of our APAC business for over a decade, and we look forward to the next stage of success under Atiwat’s leadership.”
In addition to his role at Deloitte Consulting, Krisintu has held senior positions at leading global and Thai organizations, including SIAM MAKRO Group, Central Marketing Group, the Coca-Cola Company, AIM Research & Consulting, Publicis and Research International. He holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania.
Krisintu said: “It is truly tremendous to step into the role of general manager for a team as talented, motivated and collaborative as the one that Sophis has built. I am excited to work alongside this incredible group and add value for both our clients and teams. By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom networks and delivering impactful solutions that meet the evolving needs of the market. Together, we will build on the success of the Bangkok office and take it to even greater heights.”