CJ WORX facilitates landmark sponsorship between HBO and Tourist Authority of Thailand

CJ WORX Thailand has announced its contribution to one of the most significant entertainment and tourism sponsorship in Thai history: connecting HBO with the Tourism Authority of Thailand (TAT) for the third season of the globally acclaimed series The White Lotus.

For this landmark partnership, the agency has showcased its expertise as a strategic business consultant, providing insights and building connections that transformed a bold concept into a groundbreaking reality.

“This collaboration reflects our commitment to going beyond creativity, stepping into the realm of strategy and business consultancy,” says a CJ WORX spokesperson. “We are deeply honored to have played a role in this achievement, which demonstrates that we are not just creators but enablers of impactful global partnerships.”

The collaboration has drawn significant attention from global media powerhouses, including CNN, BBC, Michelin Guide, Bloomberg Television, Vogue, and more. This recognition reinforces Thailand’s status as a world-class destination. CJ WORX hopes this milestone inspires current and future clients to see the agency as a partner capable of delivering not just ideas but transformative opportunities.

The third season of The White Lotus will spotlight Thailand’s rich culture, luxurious experiences, and iconic beauty. Filming will showcase stunning locations such as Phuket, Bangkok, and Koh Samui, celebrating Thailand’s famed hospitality, exceptional cuisine, and vibrant heritage.

Following the success of previous seasons set in Hawaii and Sicily, The White Lotus is renowned for inspiring tourism to its filming locations. With Thailand now in the global spotlight for Season 3, the partnership is expected to generate worldwide interest, inviting travelers to immerse themselves in the luxurious experiences depicted in the series.