Thanannop Poonkhlai elevated to Chief Executive Officer of anew advertising Group Thailand

Thanannop Poonkhlai has been promoted to CEO and Co-Founder of the Anew Advertising Group. Previously serving as the Chief Creative Officer (CCO) and Co-Founder, he has led the company to generate revenue of 96 million baht in their inaugural year. Furthermore, this year’s forecast for the group’s revenue for the first six months is 126 million baht.

The anew advertising Group comprises three subsidiary companies:

1.    anew advertising: Focuses on redefining the future of marketing by creating innovative, impactful, and inclusive campaigns that emphasize authenticity, sustainability, and ethical storytelling, connecting brands with their audiences on a deeper level.

2.    never say never: Specializes in transforming the impossible into achievable with cutting-edge marketing technology solutions, exceptional customer relationship management strategies, and unforgettable brand experiences.

3.    so.os: Concentrates on enhancing and managing the performance of social media platforms for businesses and organizations, providing a comprehensive suite of services to ensure a robust and effective social media presence.

Under Thanannop’s leadership, never say never is set to launch a new venture producing FMCG and beauty products, which will be sold directly to consumers. This initiative includes the development of a reality program and aims to integrate with the company’s core advertising business, representing a novel approach in the advertising agency industry.

Additionally, so.os targets small and medium-sized enterprises (SMEs) and entrepreneurs, employing a growth revenue-sharing model that has contributed to the rapid expansion of anew advertising Group within a year.

To further drive business innovation, anew advertising Group has developed the “anew ripple effect theory,” a tool designed to create new momentum for businesses by aligning strategies with contemporary consumer behaviours.

Notable campaigns from anew advertising include “The Mos-kill-to Billboard,” an innovative mosquito-repelling billboard developed for Kayari, and the launch of the Thai travel platform “Gother,” catering to the diverse interests of travelers.

Another project is the giant J-shaped table for Jameson, designed to reflect the brand’s iconic identity. This installation served as both a creative centerpiece and a functional bar at major events, offering a unique and interactive experience for attendees while highlighting Jameson’s bold and approachable spirit.