Uday Desai appointed as Managing Director, Creative at Dentsu Malaysia

Dentsu has appointed Uday Desai to drive the evolution of its creative business in his role as Managing Director, Creative, dentsu Malaysia.

With over 20 years of experience in shaping brands across APAC, MENA, and India, Desai is an industry veteran with a laser-focus on people-centricity. He joins dentsu with extensive client experience across major agency groups, having driven transformation through integrated strategies for global brands across multiple regions and sectors, including automotive.

Audrey Chong, CEO, dentsu Malaysia, said: “Creativity and innovation are cornerstones of our dentsu heritage that is ingrained in how we deliver world-class brand journeys for our clients in Malaysia. As we continue to push the boundaries of excellence as a creative powerhouse, I am excited for Uday to take his extensive experience and passion for innovation, and people-centric leadership in reimagining brand transformations for our clients, as he takes the helm of our creative business.”

Desai said: “Two key dentsu principles truly resonate with me: the philosophy of ‘Innovating to Impact’ and our unwavering approach to solving business challenges as One Dentsu. Along with the exceptional talent and cutting-edge tools that we have within our powerhouse, we are an unstoppable force of creativity and innovation. I am thrilled to be part of a team that is not only redefining creativity but also driving meaningful outcomes for our clients and the community.”

Dentsu Malaysia has been a trusted integrated brand transformation partner to several local brands as well as Malaysia-headquartered multinational companies.