BLKW Toronto named Bitcoin mining and digital infrastructure company, Riot Platforms, AOR
BLKW Toronto has announced that they have been selected as Riot Platform’s agency of record. Canadian based Korean, Wain Choi serves as BLKW’s Chief Creative Officer. He has previously worked as ECD at Cheil Worldwide and Ogilvy in Korea.
Riot Platforms is a Bitcoin mining and digital infrastructure company with a vertically integrated strategy. Their operations include Bitcoin mining data centers in central Texas and Kentucky and an electrical switchgear engineering and fabrication facility in Denver, Colorado.
Riot’s vision is to become the world’s leading Bitcoin-driven infrastructure platform.
“We’re very pleased to have engaged BLKW as our agency of record,” said Jason Les, CEO of Riot. “BLKW has extensive experience in leading global brands, and we look forward to working with them to create Riot’s brand platform.”
“We are thrilled to work with Jason, Benjamin Yi (Executive Chairman) and their team to develop a brand platform that differentiates Riot with all other bitcoin mining companies,” said Wain Choi, CCO of BLKW.