FCN Creative – Flock releases BCA’s “Don’t Know? Kasih No!” Vol. 2 campaign against fraud
In response to the scams that are always changing and take on a wide variety of forms, BCA has launched the sequel of its ‘Don’t Know? Kasih No!’ campaign in collaboration with FCN Creative – Flock. This initiative aims to equip Indonesians with the knowledge and confidence to protect themselves from advanced fraud techniques, including deepfake AI and malicious links that impersonate official communications. These evolving methods pose serious risks, from identity theft to financial losses, highlighting the urgent need for awareness and vigilance.
Fraud cases are constantly evolving, often catching individuals off guard (Makin “Agak Laen”). As technology advances, fraudsters are constantly developing new ways to deceive individuals, making it harder to detect scams. In this environment, it’s essential for people to remain cautious and take proactive steps to safeguard their personal and financial security.
BCA’s core message remains strong: “Don’t Know? Kasih No!”. This simple but powerful call to action encourages individuals to trust their instincts and say “no” when encountering anything suspicious. The campaign goes beyond raising awareness—it seeks to inspire a cultural shift toward proactive fraud prevention. By sharing this mindset with their communities, individuals can help protect not only themselves but also their families and colleagues.
BCA and FCN Creative – Flock continue to build on the success of the first phase with the return of comedian Indro Warkop, whose ongoing involvement strengthens the campaign’s connection with the public. Joining him is ‘Agak Laen,’ a popular comedic group known for its relatable humor. Together, they bring a fresh, engaging approach to delivering important fraud prevention messages.
The creative strategy blends humor with vital tips, ensuring that the message resonates in an engaging and easily digestible format. By using comedy as a vehicle for education, the campaign effectively captures attention while communicating crucial information.
BCA’s commitment to protecting its customers is evident through this ongoing campaign. The ‘Don’t Know? Kasih No! Tapi Agak Laen’ initiative empowers individuals to take action against fraud, ensuring its message has a lasting impact.
