One ‘Buff Chicken’ inspires the whole flock to try LAKING V-22 via new GIGIL Philippines spot

January 24 2025, 9:58 am | BY Adam Shaw | No Comments

LAKING V-22 has been the leading brand of Belman Laboratories’ vitamin-mineral supplements for generations in the game fowl industry. However, its popularity started to decline over the past years.

 

To re-introduce the master brand and prove the effectiveness of Vitatablets — its most well-known product — a film, created via GIGIL Philippines, was launched ensuring that the product’s results were shown in the cockiest way possible.

A strong, buff chicken shows off its muscles from using LAKING V-22 Vitatablets, making all of the other chickens jealous enough to also try out the product.

Agency
Founding Partner: Badong Abesamis
Creative Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Group Account Director: Michael Balana
Account Supervisor: Kyara Vlahov
Account Executive: Janwayne Gomez
Strategist: Martin Sarmenta
Associate Creative Director: Jordan Constantino
Associate Creative Director: Nikka Melchor
Art Director: DJ Diaz
Art Director: Azi Oh
Copywriter: Jill Sayson
Copywriter: Vince Roque
Production
Director: Paolo Emmanuel Ramos
Producer: TJ Carbonel-Galicia
Creative Director: Jordan Constantino
Production Manager: Jaime Porca
Account Supervisor: Analee Flores
DOP: Andrei Torres
Production Designer: Kenneth Kevin Villanueva
Production Coordinator: Jobeanne Salonga
Production Assistant: RJ Ocampo
Location Manager: Raymart Santiago
Editor: Celina Hidalgo
VFX/CG: A.L.
Colorist: Adrielle Esteban
Sound Post: Alfredo “Doy” Ongleo
Technical Suppliers/Cameraman: Aftertwelve Media

One ‘Buff Chicken’ inspires the whole flock to try LAKING V-22 via new GIGIL Philippines spot One ‘Buff Chicken’ inspires the whole flock to try LAKING V-22 via new GIGIL Philippines spot