AutumnGrey teams up with Axis Bank reimagine PIN security with Devanagari
Digital security in India often falters at its most basic level: PINs. Simple and predictable combinations like birthdates, anniversaries, and patterns are far too common, leaving millions vulnerable to fraud. But what if PINs didn’t have to be remembered as numbers at all? What if your PIN could be a word?
That’s the idea behind Devanagari PIN, a campaign by AutumnGrey, a Grey company, and Axis Bank that redefines digital security for every Indian this Republic Day.
At the heart of Devanagari PIN is a custom-built font that reveals hidden numbers within the Devanagari script, offering a truly Indian solution to digital security.
By uncovering hidden numbers within the Devanagari script, this font serves as a visual mnemonic, making your PIN easier to remember but nearly impossible to guess.
The genius of Devanagari PIN lies in its ability to transform everyday words into robust, hard-to-crack PINs. Whether it’s a cherished name, a favourite mantra, or even a place you love, www.devanagaripin.com allows you to create a secure PIN with meaning, one that only you can remember and hackers can’t guess.
“Innovation doesn’t always mean inventing something new. It can also mean reimagining what we already have. With Devanagari PIN, we’ve transformed a global issue into a distinctly Indian solution. This is creativity with purpose, making banking safer and more personal for millions,” said Anusha Shetty, Chairperson & Group CEO of Grey India.
Click here to try www.devanagaripin.com for yourself.
Credits
Agency: Grey India / AutumnGrey
Chairperson & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team: Atul Pathak, Chandrakant Achar, Ganesh Jadhav, Jane Sequeira, Jasleen Sran, K. Sneharani Patra, Mithun Cotha, Nandan Lad, Nishant Sethi, Nishanth Anantharam, Raahi Gangapure, Raviraj Shetty, Rohan Khude Patil, Sagar Pawar, Santhosh Murugan, Soumyadeep Ghosh, Vikrant Singh
