McCann Singapore’s Phone Shui offers a mindful way to organize your apps this Lunar New Year

This Lunar New Year, McCann Worldgroup Singapore introduces Phone Shui, a satirical but thought-provoking take on feng shui that focuses on organising your app layouts for career, romance, finance, and health based on timeless feng shui principles.

With more time spent on phones than ever before, traditional ideas of harmony and balance are being redefined for the digital age. Phone Shui offers a fresh approach to mindfulness, encouraging users to be more intentional with their digital habits. It’s not just about decluttering your home screen—it’s about creating harmony in your digital life – a light-hearted way to feel more assured and balanced for the year ahead.

With personalised recommendations, including lucky colours and numbers based on zodiac signs, as well as optimal app placements to align your digital space with your goals, Phone Shui taps into the zeitgeist, offering a new way to connect with mindfulness while embracing humour.

“As a Gen Z, the digital space can get overwhelming. Phone Shui is about welcoming luck and a sense of winning every time you unlock your screen, giving you a fun way to create balance and intention in today’s hyper-digital world,” said Seth Low, Art Director, McCann Worldgroup Singapore.

Get your Phone Shui recommendations here.

Credits
CCO: Valerie Madon
Creative Director: Dan Parmenter
Copywriter: Preet Kaur
Art Directors: Seth Low, Jay Liu
Senior Web Developer: Nico Dedicatoria