Honda Wave unites riders around Thailand via CJ WORX’s ‘Wave Family, Large Family’ campaign

CJ WORX & Thai Honda has unveiled a new campaign that celebrates the unprecedented scale of its Wave motorcycle family, bringing riders in a historic nationwide photoshoot that symbolizes unity, connection, and shared passion.

The “Wave Family, Large Family” campaign, developed in collaboration with CJ WORX, represents more than just a marketing initiative – it’s a testament to Honda Wave’s dominant position in Thailand’s transportation landscape. This innovative project captures the essence of community by orchestrating what is potentially the country’s largest family portrait, featuring Wave motorcycle riders from all four regions.

“This isn’t just about motorcycles, It’s about celebrating a shared journey, a collective experience that connects millions of Thais through one iconic brand.”

The photoshoot symbolizes more than numerical success—it represents Honda Wave’s deep integration into Thai daily life, transforming a transportation tool into a cultural phenomenon.