Uber Eats and Matthew McConaughey rewrite football history in new Super Bowl ad via Special

For the fifth consecutive year, Uber Eats is making its mark on the Super Bowl, this time with a humorous twist on the history of football. In the ‘Century of Cravings’ spot via Special, Academy Award-winning actor Matthew McConaughey takes fans on a time-traveling journey, reimagining the origins of the sport through an unexpected lens: the theory that football was invented to sell food.

 

The spot follows McConaughey as he puts a culinary spin on key moments in football history. From the naming of the pigskin in 1876 to Buffalo (wings) earning a team, and even Peyton Manning’s famous “Omaha” calls (linked, of course, to steaks), every aspect of the game is humorously tied back to food. The commercial culminates in a nod to this year’s Big Game, played in Caesar’s Superdome—a stadium McConaughey suggests was clearly named after a salad.

The campaign features a number of star-studded cast of “conspirators” alongside McConaughey, including Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig and Sean Evans. Leading up to the game, Uber Eats has also released teaser content, featuring McConaughey detailing his theory, Stewart and Charli XCX taking on viral TikTok trends, and Charli XCX hilariously explaining football in club terms.

Beyond the screen, Uber Eats is bringing the campaign to life in select cities. In New York, Los Angeles, New Orleans, Houston, Orlando, and other locations, fans can order Martha Stewart’s Super Bowl Caesar’s Salad exclusively through the Uber Eats app until Sunday, February 9. The dish is served in a limited-edition Super Bowl LIX container, making it a must-have for food and football lovers alike.

With its signature mix of humor, star power, and cultural relevance, Uber Eats’ latest Super Bowl campaign once again delivers entertainment—along with a side of conspiracy.