ADK India completes redesign of Jaipur Literature Festival (JLF) new website
ADK India has redesigned the website of Jaipur Literature Festival (JLF), a vibrant showcase of the festival’s grandeur inspired by the symbolism and essence of the majestic peacock.
The comprehensive design approach adopted by ADK India ensures a seamless user experience, with optimized content accessibility and a visually stunning interface that captivates a global audience for the world’s largest free literary festival. The new platform captures the festival’s vibrancy, cultural richness, and grandeur, offering users a seamless and visually captivating experience.
By blending traditional elements with modern design, ADK India has created a digital space that combines innovative features, mobile-first design strategies, and interactive elements to provide a comprehensive and user-friendly interface. From event schedules to speaker profiles and ticketing options, the mobile-first structure ensures enhanced usability across all devices, catering to the diverse needs of attendees, authors, and partners. The website’s dynamic layout, fluid animations, and user-friendly interface ensure a delightful journey through the festival’s exciting offerings. The redesigned website features a bold colour palette of deep pinks, purples, and gold, drawing from the peacock’s beauty and cultural significance.
Preeta Singh, President of Teamwork Arts, said: “The redesigned JLF website truly embodies the essence of our festival, showcasing our heritage and energy in a visually stunning way. ADK India’s creative approach and attention to detail have exceeded our expectations.”
Vivek Shetty – AVP Business, ADK India, said: “Our team has crafted a platform that celebrates the beauty and diversity of JLF, offering a seamless and captivating digital experience for all attendees. We are thrilled to unveil the new JLF website, designed to enhance user experience and reflect the festival’s grandeur.”
With a focus on showcasing JLF’s cultural tapestry and commitment to excellence, ADK India’s design reinforces the festival’s position as a premier literary event that unites communities and celebrates the power of storytelling.
