McDonald’s Lunar New Year spot via Leo Malaysia highlights family and tradition
McDonald’s Malaysia and Leo Malaysia celebrate three decades of the iconic Prosperity Burger by bringing Malaysians a heartfelt film this Chinese New Year, titled The Wish. Rooted in themes of family, togetherness, and sincerity, the film reflects essence of the festive season while paying tribute to Chinese Malaysian traditions.
The Wish tells the story of Jane, a young girl reconnecting with her grandmother during Chinese New Year. Despite struggling with Mandarin, Jane pours her heart into expressing her wishes, only to find that simplicity and sincerity carry the deepest meaning. The story reflects the realities and emotions of generational gaps, touching on experiences familiar to many Malaysian families.
“In our 30th year featuring the Prosperity Burger during the Chinese New Year season, we didn’t want just to create another product-centric film,” said Azman Mohammad, Senior Brand Director, McDonald’s Malaysia. “We worked with our partners at Leo Malaysia to unlock a deeper meaning to the customs behind our reunion with elders.”
The Wish draws from real-life experiences of Malaysians who face challenges speaking their ethnic languages fluently, and aims to celebrate family bonds while sharing the true meaning of Prosperity – that it’s not about what you have, but who.
Jeff Ho, Associate Creative Director, Leo Malaysia, said: “With The Wish, we wanted to share a story about cherishing our loved ones, who are the embodiment of “Prosperity” in our lives. It’s so easy to get caught up in the bigness of the season, but we hope to remind everyone that it’s not about using fancy words or grand gestures; it’s the sincerity and love behind them that truly matter.”
Client
Melati Abdul Hai – Senior Vice President & Chief Impact Officer
Chin Mei Lee – Senior Director, Marketing & Chief Marketing Officer
Azman Mohammad – Senior Director, Brand
Aaron Raj – Senior Manager, Marketing
Agency
Barry Victor – Senior Client & Creative Partner
Kuan Kim Wai – Creative Director
Don Michael Acelar De Leon – Client Partner
Tan Huey Jen – Associate Account Director
Vivienne Hon – Senior Account Manager
Atiqah Mysarah – Account Manager
Jeff Ho – Associate Creative Director
Lim Kah Yan – Art Director
Raymond Lau – Art Director
Vincent Choy – Art Director
Lee Zi Hui – Designer
Hurul Ain – Designer
Farid Ajlan – Associate Creative Director
Farah Farid – Senior Writer
Audrey Tan Xi Jia – Senior Writer
Lee Pei Sien – Senior Writer
Zulkhairi Zakaria – Senior Writer
Sylvia Ng – Writer
Alyya Affandi – Producer
Production House
Dick Chua, D Moving Pictures – Director
The Rec Room – Audio House
