Lion & Lion unveils new positioning

Lion & Lion has unveiled its bold new positioning as The Creative Brand Transformation Partner for the Connected Age. This evolution underscores the agency’s commitment to help brands navigate the fast-moving, digital-first world by creating impactful, integrated brand experiences across both online and offline channels.

“Brands today don’t just compete for attention—they compete for relevance and resonance. Our new positioning leverages our strengths and reflects our dedication to transform brands with creativity, strategy, innovation, and technology, ensuring they deliver impact in today’s hyper-connected world,” says Cheelip Ong (pictured), Group CEO of Lion & Lion.

Lion & Lion has built a reputation for delivering conversion-driven strategies, creative storytelling, and integrated brand experiences tailored for today’s consumers. From digital-first campaigns and social activations to full-scale brand transformations, the agency seamlessly merges creativity with data-driven insights to drive business growth.

With offices across Southeast Asia, Lion & Lion helps brands craft meaningful, omnipresent brand experiences—whether online, in stores, or in the spaces where digital and physical worlds converge. The agency’s expertise in brand strategy, creative storytelling, brand consulting, social media, and digital innovation ensures every touchpoint is not just holistically integrated but also transformative in strengthening consumer connections.

Ong added: “Our focus remains on empowering brands to build deeper, more meaningful connections with their audiences across all their interactions. We notice the paradigm shift in how consumers digest information and marketing, and we are equipped to help brands succeed in this new age of decentralised marketing with our borderless thinking and ability to harness strategy, creativity, and technology for brand transformation and business impact.”