Etiqa Insurance Singapore spreads festive cheer with ‘Multiply Blessings’ this Chinese New Year
Chinese New Year is a time for togetherness, celebration, and sharing joy. Yet, amidst back-to-back gatherings and increased seasonal spending, the festivities can sometimes feel exciting and a little overwhelming.
Embracing the spirit of giving, Etiqa Insurance Singapore partnered with independent creative agency Blak Labs Singapore, to spread extra blessings to the community through its “Multiply Blessings With You” brand activation.
From January 22 to February 5, Etiqa’s very own ‘God of Fortune’ made surprise appearances at food centres across the island, delighting diners and hawker stall owners with festive red packets, mandarin oranges, and even complimentary meals!
From January 22 to February 5, Etiqa’s very own ‘God of Fortune’ made surprise appearances at food centres across the island, delighting diners and hawker stall owners with festive red packets, mandarin oranges, and even complimentary meals! The heartwarming initiative brought smiles to many, reinforcing the spirit of generosity and togetherness.
The event received enthusiastic responses in person and online, with engaging social media content amplifying the excitement and building anticipation for each God of Fortune appearance.
“At Etiqa, we believe that prosperity goes beyond financial security – it is about fostering meaningful connections, uplifting communities, and sharing joy. Through ‘Multiply Blessings With You’, we wanted to rekindle the true spirit of Chinese New Year by reminding everyone that the greatest blessings come from kindness, generosity, and togetherness,” Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore.
Koh Hwee Peng, Creative Partner at Blak Labs, said: “It’s been a pleasure working with Etiqa to bring this campaign to life. Their ‘With You’ spirit this festive season truly shines, spreading smiles and good fortune throughout the community.”