Cheil Worldwide continues to rank #1 in the Campaign Brief Asia 2024 Creative Rankings for Hong Kong: Ogilvy and Publicis make up the top 3
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Consistent creative award-winner Cheil Worldwide Hong Kong is again the #1 most awarded agency in Hong Kong following the release of the 2024 Campaign Brief Asia Hong Kong Creative Rankings. Ogilvy has jumped up to #2 in Hong Kong and Publicis ranks at #3.
Cheil Worldwide has again ranked as the most awarded agency in the Hong Kong market. The agency has been the #1 agency in Hong Kong in the Campaign Brief Asia Creative Rankings since 2018. Cheil accrued 1845 creative rankings points from award shows over the 2023 and 2024 calendar year.
Cheil Hong Kong saw their best performances at the recent One Asia 2024 and the AWARD Awards in 2023. Two of their top campaigns were “Ghost Skins” and “Quest for Dyslexia” both for Samsung. They also won awards at MAD Stars 24, LIA 24, New York Festivals 24, THE WORK 24 + 23, One Show 23, D&AD 23, Clio 23, Spikes 23 and ADFEST 23.
This year Ogilvy Hong Kong has jumped up to #2 from their previous ranking of #5. With 680 points, Ogilvy’s highlights included a Grand Prix at Clio in 2024 and multiple Bronze’s at Cannes and LIA in 2023. They also saw success at ADFEST 24, One Show 24, Clio 23, D&AD 23 and MAD Stars 23.
Publicis Groupe Hong Kong is ranked #3 with 635 creative ranking points.
Dentsu Creative Hong Kong and TBWA\Hong Kong are ranked equal #4 with 210 points.
The Creative Ranking methodology.
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Paul Chan, Cheil Worldwide Hong Kong’s CCO, has continued his run as the most-awarded individual creative in Hong Kong. Chan won awards at almost all of the global and regional award shows counted in the rankings and with 1955 points is again one of highest ranked creatives in Asia.
In a tight race for 2nd to 4th, VML Hong Kong’s Edmond Leung ranked #2. Leung picked up multiple awards during his previous role at Cheil Worldwide.
Ranking #3 is Cheil Worldwide’s Lili Jiang, just ahead of VML’s Wilson Ang, who like Leung won multiple awards while at Cheil.
Cheil’s Ivan Au, Kavieng Cheng and Kerry Fan fill out the next three positions in equal #5.
Ogilvy Hong Kong’s Kerwin Choy has ranked #8, just ahead of Ella Wong and Liza Geysens in #9.
Below is the full listing of the 124 creatives from Hong Kong that won awards (at the shows included in these Creative Rankings) over 2023 and 2024.