DUREX and Sour Bangkok celebrate real pleasure and close the pleasure gap this Valentine’s Day

This Valentine’s, DUREX is turning up the heat and turning off the faking by taking a bold stand for pleasure equality. Created via Sour Bangkok, the campaign amplifies unheard voices and challenges the imbalance in pleasure to turn orgasms into ALLgasm.

Because let’s be honest—one side is finishing the race, while the other is stuck pretending to run. Over 60% of women have faked an orgasm, or 15% have never even had one. Some don’t want to hurt feelings, some just want it over, and some simply say… “it’s complicated.” But pleasure should be felt, not faked—and ALLgasm is here to change that.

DUREX is taking over city streets with striking images of women’s lips—but flip them up, and you might see something…different. Alongside these provocative visuals, we’re putting unspoken pleasure truths front and center:
• 83% of women say “serving on top” gets them there faster.
• 75% believe toys guarantee satisfaction—so what’s your move?

Because sex is a duet, not a solo. Durex isn’t just celebrating orgasms—they’re celebrating ALLgasm. Let’s scream pleasure together—for real.

This Valentine’s, ditch the fake. Make it real. Make it equal. Make it ALLgasm.

Credits
Client: Durex Thailand
Agency: SOUR Bangkok
Chief Creative Officer: Damisa Ongsiriwattana
Executive Creative Director: Nopparath Eksuwancharoen
Associate Creative Director: Warangrat Rattanabumrung
Creative Group Head: Sitta Chandarawong
Art Director: Kanyaporn Longprasert
Copywriter: Passawut Prasitworanun
Managing Director: Pimmard Leenutaphong
Account Director: Somruetai Sanchayakorn
Head of Media: Napas Warasestasak
Media Planner: Nonthika Ruaengsangsilp
Media Buyer Manager: Pornpavee Punyahom
Media Buyer & Influencer Specialist: Pornpitcha Nakornsri
Producer: Wuttipon Thanopajai
Photographer: Tanapol Kaewpring
Production House: Jaifu Production
Street Photographer: Piboonwat Premsripech
Production House: Lets Get Nuts