GIGIL goes back to back at #1 in Campaign Brief Asia’s Creative Rankings for The Philippines: Leo Burnett Manila ranks #2 with TBWA\SMP at #3
February 14 2025, 12:45 pm | | No Comments
GIGIL Philippines has claimed top spot for the second straight year in Campaign Brief Asia’s Creative Rankings Agency table for The Philippines. Leo Burnett Manila has enjoyed a great two years at award shows and holds their #2 spot and has closed the gap to only 60 ranking points behind GIGIL.
GIGIL’s 1410 creative ranking points is made up of good award wins at ADFEST 24 + 23, MAD Stars 24 + 23, THE WORK 24 + 23, Cannes 24, LIA 24 and AWARD 23.
In #2, Leo Burnett Manila’s strong performance came largely off the back of their highly successful “Unbranded Menu” for McDonald’s. They won at ADFEST 24 + 23, MAD Stars 24 + 23, THE WORK 24 + 23, One Asia 24, LIA 23, New York Festivals 23, Clio 23 and Spikes 23.
TBWA\SMP Manila were consistent across both award years to rank #3. They picked up points at ADFEST 24 + 23, AWARD 24 + 23, THE WORK 24 + 23, LIA 24 and MAD Stars 23.
BBDO Guerrero Philippines ranks #4 this year. The agency’s ‘Play The Dew: Dew Battle’ campaign for Mountain Dew Philippines was a big part of their success. They won awards at LIA, Cannes, D&AD, One Asia and THE WORK in 2024. In 2023, they won at ADFEST, Clio and THE WORK.
All of MullenLowe TREYNA Manila’s award success has come from the 2024 award shows, making them someone to watch in the Philippines next year. They picked up points at ADFEST, MAD Stars, Spikes, AWARD, New York Festivals, Clio and THE WORK. The agency has jumped into the top 5 from their previous two ranking positions of 13th.
The Creative Ranking methodology.
In the individual creative rankings of creatives, Raoul Panes, Chief Creative Officer at Publicis Groupe Philippines and Leo Burnett Manila, has retained his position on top of the Philippines table.
Leo Burnett creatives also fill the next 7 positions: with Carl Urgino in #2, Chary Chu, Paolo Roa and Stephanie Tan in equal #3, Brian Lumanog in #6, Sofia Tawasil in #7 and Chili Ramon at #8
Rey Tiempo, who launched his new agency – Minotaur – late last year, has ranked equal #8.
Below is the full listing of the 354 creatives from The Philippines that won awards (at the shows included in these Creative Rankings) over 2023 and 2024.
THE PHILIPPINES’ MOST AWARDED CREATIVES 2024
#1 Raoul Panes Leo Burnett Manila 1705
#2 Carl Urgino Leo Burnett Manila 1660
#3 Chary Chu Leo Burnett Manila 1410
#3 Paolo Roa Leo Burnett Manila 1410
#3 Stephanie Tan Leo Burnett Manila 1410
#6 Brian Lumanog Leo Burnett Manila 1395
#7 Sofia Tawasil Leo Burnett Manila 1380
#8 Chili Ramon Leo Burnett Manila 1365
#8 Rey Tiempo Minotaur Philippines 1365
#10 Krystel Ybanez MullenLowe TREYNA Philippines 635
#11 Ryan Caidic TBWA\SMP Philippines 620
#12 Heninah Salud GIGIL Philippines 615
#13 Adrian De Guzman MullenLowe TREYNA Philippines 590
#13 Jam Pascual MullenLowe TREYNA Philippines 590
#13 Jopy Arnaldo MullenLowe TREYNA Philippines 590
#13 Julian Bato MullenLowe TREYNA Philippines 590
#13 Mylo De Borja MullenLowe TREYNA Philippines 590
#13 Paulo Dela Rosa MullenLowe TREYNA Philippines 590
#13 Xanti Gonzales MullenLowe TREYNA Philippines 590
#20 Leslie Cua GIGIL Philippines 545
#21 Jillian Librodo BBDO Guerrero Philippines 530
#22 Tria Casas GIGIL Philippines 455
#23 Jeremy Palac GIGIL Philippines 410
#24 Zion de la Pena GIGIL Philippines 395
#25 Dionie Tañada Leron Leron Sinta Philippines 345
#26 Jordan Constantino GIGIL Philippines 330
#27 Albert Millar VML Manila 325
#27 Bern Cordora VML Manila 325
#27 Neil Dominic de Luna GIGIL Philippines 325
#27 Paul Gilbert Castro VML Manila 325
#31 Angel Villanueva TBWA\SMP Philippines 320
#32 CJ de Silva-Ong TBWA\SMP Philippines 310
#32 Patrise Calumpag GIGIL Philippines 310
#34 Dhalaine Bautista Leo Burnett Manila 280
#35 Rizza Garcia Propel Manila 270
#36 John Ed de Vera TBWA\SMP Philippines 265
#36 Kat Limchoc Leo Burnett Manila 265
#36 Raphe Ramirez GIGIL Philippines 265
#39 Dana de Leon GIGIL Philippines 260
#39 Kyla Caparas TBWA\SMP Philippines 260
#41 Andi Olbes BBDO Guerrero Philippines 255
#41 Chesca Agoncillo BBDO Guerrero Philippines 255
#41 Eboy Jose BBDO Guerrero Philippines 255
#41 Nikki Sunga BBDO Guerrero Philippines 255
#45 JC Aujero Dentsu Creative Singapore / GIGIL 250
#46 Javey Villones VML Manila 245
#46 Henry Glo Ogilvy Philippines 245
#47 Greggy Gregorio GIGIL Philippines 235
#47 Keith Comez Leo Burnett Manila 235
#49 Arnel Villanueva Dentsu Creative Philippines 225
#49 Seph Asentista GIGIL Philippines 225
#49 Yenee Galicia Propel Manila 225
#52 Angel Lyka Agustin GIGIL Philippines 210
#52 Demy Pangilinan GIGIL Philippines 210
#52 Hayami Kudo Propel Manila 210
#52 Karl Garcia Ogilvy Philippines 210
#52 Nichole Sanchez Propel Manila 210
#52 Sam Dedel Ogilvy Philippines 210
#58 Jonah Brocka Leo Burnett Manila 205
#58 Mond Angat GIGIL Philippines 205
#60 Caleb Cosico BBDO Guerrero Philippines 195
#60 Eunice Maximo Propel Manila 195
#60 Raymund Sison ex-Propel Manila 195
#63 Maan Bautista VML Manila 190
#64 Hope Reyes GIGIL Philippines 185
#65 Ivan Loos Leo Burnett Manila 180
#65 Sajid Guerrero Leron Leron Sinta Philippines 180
#67 Erin Altares GIGIL Philippines 175
#68 Aireen Remoto Ogilvy Philippines 170
#68 Alaine Serrano Ogilvy Philippines 170
#68 Audrey Fontilla Ogilvy Philippines 170
#68 Ava Aboy Ogilvy Philippines 170
#68 Bryan S. Siy TBWA\SMP Philippines 170
#68 Elaine Divina Ogilvy Philippines 170
#68 Erik Belbis Ogilvy Philippines 170
#68 Marjill San Diego Ogilvy Philippines 170
#68 Rachel Coates Ogilvy Philippines 170
#68 Mark Mendoza Ogilvy Philippines 170
#68 Ralph Guibani Ogilvy Philippines 170
#68 Rayna Reyes Ogilvy Philippines 170
#68 Soleil Badenhop GIGIL Philippines 170
#79 Christine Acuna TBWA\SMP Philippines 165
#80 Joe Yuhico Ogilvy Philippines 160
#81 Biboy Royong Dentsu Creative Philippines 155
#81 Frenzon Casas GIGIL Philippines 155
#81 Ronchris Cosme GIGIL Philippines 155
#84 Jeano Cruz GIGIL Philippines 150
#84 Ricia Deguito GIGIL Philippines 150
#84 Varge Masanque Leron Leron Sinta Philippines 150
#87 Christielo Esguerra TBWA\SMP Philippines 140
#87 Dominique Placer GIGIL Philippines 140
#87 Irma De Jesus GIGIL Philippines 140
#87 Kirby Jagape TBWA\SMP Philippines 140
#87 Sam Mateo GIGIL Philippines 140
#87 Samantha Padua GIGIL Philippines 140
#93 Alexandra Lopez BBDO Guerrero Philippines 135
#93 Drei Penaranda DDB Group Philippines 135
#93 Emman Carandang BBDO Guerrero Philippines 135
#93 Joaquin Diaz GIGIL Philippines 135
#93 Josh Rodas DDB Tribal Worldwide Philippines 135
#93 Karen Francisco Leo Burnett Manila 135
#93 KC Bathan DDB Group Philippines 135
#93 Rab Evangelista BBDO Guerrero Philippines 135
#93 Sam Ramos DDB Tribal Philippines 135
#102 Pau de Mesa GIGIL Philippines 130
#102 Reu Fermin Ogilvy Philippines 130
#102 Sam Padua GIGIL Philippines 130
#108 Eugene Balang III Dentsu Creative Philippines 125
#108 Gian Nealega Dentsu Creative Philippines 125
#110 Arri Veloso TBWA\SMP Philippines 120
#110 Ces Alegre GIGIL Philippines 120
#110 Cody Lalo Leo Burnett Manila 120
#110 Fourth Barleta BBDO Guerrero Philippines 120
#110 Renzo Valmonte TBWA\SMP Philippines 120
#110 Stephan Domingo BBDO Guerrero Philippines 120
#110 Trisha Tobias Dentsu Creative Philippines 120
#110 Vinnie Pacleb TBWA\SMP Philippines 120
#118 Rain Landingin GIGIL Philippines 115
#119 James Mendoza TBWA\SMP Philippines 110
#120 Ash Vidal GIGIL Philippines 105
#120 Brandon Talip GIGIL Philippines 105
#120 Ciara Baello Leo Burnett Manila 105
#120 Fran Palines BBDO Guerrero Philippines 105
#120 Jorge Orellana GIGIL Philippines 105
#120 Justine Fernandez Leo Burnett Manila 105
#120 Lexie Dy Dentsu Creative Philippines 105
#120 Poala Cerda TBWA\SMP Philippines 105
#120 Ynna Milambiling GIGIL Philippines 105
#129 Trina Sulit Ogilvy Philippines 100
#130 AA Solaiman Dentsu Creative Philippines 95
#130 Paolo De Leon Dentsu Creative Philippines 95
#130 Trina Armedilla Dentsu Creative Philippines 95
#130 Daphny Siasoyco DDB Group Philippines 90
#130 Des Feliciano Leo Burnett Manila 90
#130 Hannah Bernabe DDB Group Philippines 90
#130 Jo Aguilar Dentsu Creative Philippines 90
#130 Nina Rivera GIGIL Philippines 90
#138 Alex Liamzon GIGIL Philippines 85
#138 Juancho Santos GIGIL Philippines 85
#140 Airon Cruz Dentsu Creative Philippines 80
#140 Hannah Santos Dentsu Creative Philippines 80
#140 James Calleja TBWA\SMP Philippines 80
#140 Jayvee Tabaniag Ogilvy Philippines 80
#140 Kat Olan Dentsu Creative Philippines 80
#140 Malik Bernardo Dentsu Creative Philippines 80
#140 Michael Sicam Ogilvy Philippines 80
#147 Aleona Baluyot Dentsu Creative Philippines 75
#147 Avery Alina Leo Burnett Manila 75
#147 Blane Rosales Dentsu Creative Philippines 75
#147 Choi Co FP7 McCann Dubai 75
#147 Dey Perez GIGIL Philippines 75
#147 Ice Reyes Leo Burnett Manila 75
#147 Janella Sayson GIGIL Philippines 75
#147 Jerry Hizon Dentsu Creative Philippines 75
#147 Joe Dy VML Manila 75
#147 Jom Hernandez TBWA\SMP Philippines 75
#147 Jordan Santos Publicis Jimenez Basic Manila 75
#147 Julie Dupaya Dentsu Creative Philippines 75
#147 Kenneth Tan Publicis Jimenez Basic Manila 75
#147 Lyle Mejia Dentsu Creative Philippines 75
#147 Maui Reyes BBDO Guerrero Philippines 75
#147 Melves Maglipas TBWA\SMP Philippines 75
#147 MJ Viernes GIGIL Philippines 75
#147 Nikki Golez Dentsu Creative Philippines 75
#147 Nino Gonzales Dentsu Creative Philippines 75
#147 Pat Sarmiento Dentsu Creative Philippines 75
#147 Rome Orenciana TBWA\SMP Philippines 75
#147 Ryan Raneses Publicis Jimenez Basic Manila 75
#147 Tim Cruz Dentsu Creative Philippines 75
#147 Xavi Hodreal Dentsu Creative Philippines 75
#172 Jillian Serel Dela Torre Ogilvy Philippines 70
#172 Kirsten Navarro GIGIL Philippines 70
#172 Quatro Los Banos GIGIL Philippines 70
#172 Yanz Muralla GIGIL Philippines 70
#176 Cherry Cortez TBWA\SMP Philippines 65
#177 Anj Orense BBDO Guerrero Philippines 60
#177 Chino Jayme Ogilvy Philippines 60
#177 Christine Orines Leo Burnett Manila 60
#177 Dan Escobar TBWA\SMP Philippines 60
#177 Daryl Camit GIGIL Philippines 60
#177 David Guerrero BBDO Guerrero Philippines 60
#177 Dawn Jalandoni Leo Burnett Manila 60
#177 Efren Justine Bartolata GIGIL Philippines 60
#177 Ezekiel Pili GIGIL Philippines 60
#177 Gavin Simpson BBDO Guerrero Philippines 60
#177 Jan Lisondra TBWA\SMP Philippines 60
#177 Jannah Jordan BBDO Guerrero Philippines 60
#177 Jao Bautista Publicis Jimenez Basic Manila 60
#177 Karl Nylander BBDO Guerrero Philippines 60
#177 Michelle Edu BBDO Guerrero Philippines 60
#177 Patrick Valiente TBWA\SMP Philippines 60
#177 Paulo Correa Leo Burnett Manila 60
#177 Q Labrador GIGIL Philippines 60
#177 Vince Belen TBWA\SMP Philippines 60
#196 Dan Manalaysay TBWA\SMP Philippines 50
#196 Inez Jayme TBWA\SMP Philippines 50
#198 Aaron Gabao GIGIL Philippines 45
#198 Ally Celadena TBWA\SMP Philippines 45
#198 Angel Santos Publicis Jimenez Basic / VML 45
#198 Anthony Hembrador Leo Burnett Manila 45
#198 Brent Guzman Leo Burnett Manila 45
#198 Camille Naval SVEN Manila 45
#198 Cholo Katipunan Dentsu Creative Philippines 45
#198 Chy Cosmen GIGIL Philippines 45
#198 Dennis Nierra BBDO Guerrero Philippines 45
#198 Dingdong Baes Leo Burnett Manila 45
#198 Dino Directo BBDO Guerrero Philippines 45
#198 Emily Sagun TBWA\SMP Philippines 45
#198 Franc Mangahas Propel Manila 45
#198 Francis Pontopedra GIGIL Philippines 45
#198 Gabrielle Santos Leo Burnett Manila 45
#198 Irish Bautista BBDO Guerrero Philippines 45
#198 Jasper Cajilig GIGIL Philippines 45
#198 Jessica Seneta BBDO Guerrero Philippines 45
#198 Jia Yumul GIGIL Philippines 45
#198 Joey Ellson Leo Burnett Manila 45
#198 Jox Gonzales BBDO Guerrero Philippines 45
#198 JR Bumanglag GIGIL Philippines 45
#198 Julian Garcia Leo Burnett Manila 45
#198 Justine Basa Leo Burnett Manila 45
#198 Ken Mercado GIGIL Philippines 45
#198 Kina Jauregui Leo Burnett Manila 45
#198 Kyle Hilario GIGIL Philippines 45
#198 Leela Rei Fantone TBWA\SMP Philippines 45
#198 Leica De Castro BBDO Guerrero Philippines 45
#198 Len Galfo Leo Burnett Manila 45
#198 Macky Sanchez BBDO Guerrero Philippines 45
#198 Mako Alonzo Leo Burnett Manila 45
#198 Marci Reyes TBWA\SMP Philippines 45
#198 Marco Robillos Propel Manila 45
#198 Marsh Mitra Propel Manila 45
#198 Mela Advincula Leo Burnett Manila 45
#198 Mica dela Rosa BBDO Guerrero Philippines 45
#198 Migs Ocampo Propel Manila 45
#198 Migs Quesada TBWA\SMP Philippines 45
#198 Nina Reyes Leo Burnett Manila 45
#198 Patrick Perez Leo Burnett Manila 45
#198 Paul Ayson BBDO Guerrero Philippines 45
#198 Pauline Funa DDB Tribal Philippines 45
#198 Paulo Gallardo Leo Burnett Manila 45
#198 Pauraz Shash Leo Burnett Manila 45
#198 Quenbin Solanoy Publicis Jimenez Basic Manila 45
#198 Rachel Yulo BBDO Guerrero Philippines 45
#198 Rio Estrellado GIGIL Philippines 45
#198 Roi Marcelino TBWA\SMP Philippines 45
#198 Roman Olivarez MullenLowe TREYNA Philippines 45
#198 Roz Patino Leo Burnett Manila 45
#198 Saeid Mohamed Saleh Leo Burnett Manila 45
#198 Sambhav Khandelwal Leo Burnett Manila 45
#198 Therese Liboro Dentsu Creative Philippines 45
#198 Veno Centeno GIGIL Philippines 45
#198 Viktoria Jamie Carrelli TBWA\SMP Philippines 45
#254 Jace Tapong GIGIL Philippines 35
#254 Junno Salvanera GIGIL Philippines 35
#256 Aja Anot GIGIL Philippines 30
#256 Alexa Remalante Dentsu Creative Philippines 30
#256 Alexander Centeno SVEN Manila 30
#256 Alexandra Liamzon GIGIL Philippines 30
#256 Alyanna Dela Cruz SVEN Manila 30
#256 Bea Abanto SVEN Manila 30
#256 Carleene Emnace Dentsu Creative Philippines 30
#256 Carlos Quimpo Publicis Jimenez Basic Manila 30
#256 Ced Peji GIGIL Philippines 30
#256 Celine Hembrador Dentsu Creative Philippines 30
#256 Chester Santos BBDO Guerrero Philippines 30
#256 Choy Simpao Publicis Jimenez Basic Manila 30
#256 Doms de Luna GIGIL Philippines 30
#256 Federico Fanti FP7 McCann Dubai 30
#256 Francis Inton Publicis Jimenez Basic Manila 30
#256 Haui Sacay GIGIL Philippines 30
#256 Jay-r Empig I GIGIL Philippines 30
#256 JC Mendiola Publicis Jimenez Basic Manila 30
#256 Jez De Guzman GIGIL Philippines 30
#256 Joaquin Torres Dentsu Creative Philippines 30
#256 Joel Libo-on Dentsu Creative Philippines 30
#256 Kulas Abrenilla Publicis Jimenez Basic Manila 30
#256 Laxandra Chico GIGIL Philippines 30
#256 Lei Viguella Dentsu Creative Philippines 30
#256 Liz Castaneda BBDO Guerrero Philippines 30
#256 Marianne Flor Publicis Jimenez Basic Manila 30
#256 Mick Enrique Publicis Jimenez Basic Manila 30
#256 Moi Aguilar Publicis Jimenez Basic Manila 30
#256 Nonie Tobias-Azores Dentsu Jayme Syfu Philippines 30
#256 Paulo Mayo GIGIL Philippines 30
#256 Sam Nunez TBWA\SMP Philippines 30
#256 Sarah Chan Leo Burnett Manila 30
#256 Thea Siy Balagtas Dentsu Creative Philippines 30
#256 Tricia Salonga Dentsu Creative Philippines 30
#256 Vanessa Tamayo Publicis Jimenez Basic Manila 30
#256 Whammy Alcazaren TBWA\SMP Philippines 30
#256 Willy Mendoza Publicis Jimenez Basic Manila 30
#256 Xyra Corpuz TBWA\SMP Philippines 30
#256 Yanz Madelo GIGIL Philippines 30
#296 Adrian Masacupan SVEN Manila 15
#296 Adrian Nicholas Borromeo Dentsu Creative Philippines 15
#296 Albert Villaruel Redbin Philippines 15
#296 Ali Sadsad VML Manila 15
#296 Allan Montayre Dentsu Jayme Syfu Philippines 15
#296 Alvin Adriano GIGIL Philippines 15
#296 Andrea Ungson SVEN Manila 15
#296 Anj Manabat Propel Manila 15
#296 Bia Fernandez Publicis Jimenez Basic Manila 15
#296 Boyet Custodio VML Manila 15
#296 Camille San Vicente SVEN Manila 15
#296 Celina Delos Reyes SVEN Manila 15
#296 Cesar Avena Leo Burnett Manila 15
#296 Chelli Reyes Dentsu Creative Philippines 15
#296 Dani Rodriguez SVEN Manila 15
#296 Danno Navarro TBWA\SMP Philippines 15
#296 Eden Sarmiento Propel Manila 15
#296 Eric Dotarot GIGIL Philippines 15
#296 Frisco Talatala Dentsu Creative Philippines 15
#296 Gabbi Torres DDB Group Philippines 15
#296 Hannah Ang Redbin Philippines 15
#296 Issa Villaverde Dentsu Creative Philippines 15
#296 Jaye Santos DDB Tribal Worldwide Philippines 15
#296 Jennifer Mandia Dentsu Creative Philippines 15
#296 Jhon Kenneth Delos Reyes SVEN Manila 15
#296 JL Gutierrez Propel Manila 15
#296 Kim Manalang SVEN Manila 15
#296 Kim Salonga Redbin Philippines 15
#296 Leanne Angulo Publicis Jimenez Basic Manila 15
#296 Louis Angelo Maldia SVEN Manila 15
#296 Maria Antoinette Malicse SVEN Manila 15
#296 Marieshem Ong SVEN Manila 15
#296 Mawie Borja Leo Burnett Manila 15
#296 Michelle Tuazon Publicis Jimenez Basic Manila 15
#296 Miguel Lewis Saluta SVEN Manila 15
#296 Miguel Orosa GIGIL Philippines 15
#296 Miguel Paras Propel Manila 15
#296 MJ Serrano Dentsu Creative Philippines 15
#296 Momon Villanueva Leo Burnett Manila 15
#296 Myca Adrienne Gorpido SVEN Manila 15
#296 Nikko Borromeo Dentsu Creative Philippines 15
#296 Nina Collado SVEN Manila 15
#296 Nino Reyes TBWA\SMP Philippines 15
#296 Paolo Gallardo Publicis Jimenez Basic Manila 15
#296 Patrica Malihan GIGIL Philippines 15
#296 Pauline Bunag GIGIL Philippines 15
#296 Pauline Lapus GIGIL Philippines 15
#296 Pia Villamayor GIGIL Philippines 15
#296 Polly Clemente Redbin Philippines 15
#296 Raffy Raralio Publicis Jimenez Basic Manila 15
#296 Rain Joshua De Vera SVEN Manila 15
#296 Renee Elinzano SVEN Manila 15
#296 Richmond Arceo Leo Burnett Manila 15
#296 RJ Espartinez Redbin Philippines 15
#296 Rodeann Vallo SVEN Manila 15
#296 Roxette Gagal Propel Manila 15
#296 Tielo Esguerra TBWA\SMP Philippines 15
#296 Toni Rose Del Rosario SVEN Manila 15
#296 Trishia Villarmino VML Manila 15
#296 Trizsa Maala SVEN Manila 15
#296 Von Palaban TBWA\SMP Philippines 15