How strategy can power creativity that boosts business at ADFEST 2025
What if strategy wasn’t a barrier to creativity but its biggest champion? Are strategy and creativity really at odds? Or are they partners in building work that truly resonates. Strategy Isn’t The Deliver Results is the masterclass for those who want to bridge the gap between big ideas and business results, using strategy as a springboard for pushing creative boundaries. It explores how aligning culture, creativity, and commercial goals leads to campaigns that both stand out and stick, while discovering tools and mindsets that make the journey more exciting for everyone involved.
Strategy Isn’t The Deliver Results will be hosted at ADFEST on Saturday, 22 March, 11.00-12.00 in Room Pattaya 6, Mezzanine Floor, PEACH. Pre-Registration is required.
If you want to collide creativity, culture and business results to create better, more interesting work with a great journey getting there, this is your masterclass.
The workshop will be hosted by Nicole Ingra, Insights & Strategy Director, from Ingra Labs, Barcelona, a strategy consultancy helping brands and the people behind them navigate change. She has shaped narratives that bridge culture, technology, business and creativity for some of the world’s most famous brand for more than a decade, and has worked with Netflix, Heineken, TikTok, Beats, and Samsung across markets spanning the Americas, Europe, the Middle East and Asia. Ingra is known for transforming complex ideas into sharp insights that spark creative solutions. Her speciality is uncovering the cultural tensions that drive behaviour and turning them into actionable strategies that resonate locally and globally. As a highly experienced speaker, she aims to always leave her the audience with the thrilling feeling of “I haven’t thought about it that way”.
To join this masterclass, you must be a registered delegate of ADFEST 2025. To register, click here and complete the online registration form.
Registration is not confirmed until you receive a confirmation notification from ADFEST and reservation is strictly first-come-first-served & seats are limited to only 50 delegates.
For more information, contact Workshop@ADFEST.com
ADFEST, Asia’s only international creative festival, invites you to COLLiDE at ADFEST 2025, which takes place Thursday 20 – Saturday 22 March 2025 at the Royal Cliff Hotels Group in Pattaya, Thailand. Collide with over 1,000 leading industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of 12 awards included in the Campaign Brief Asia Creative Rankings.