TotalEnergies brings back the joy of hassle free riding via Havas Creative campaign

Mobility has always been integral to the lives of Indians. From our country’s bustling cities to serene villages, it is how individuals traverse this vast and diverse subcontinent, connecting aspirations with destinations.

Amidst the myriad mobility solutions that have emerged with India’s rapid development, one mode remains especially close to the hearts of its people – biking.

Recognizing this deep connection, TotalEnergies has revisited its campaign, ‘Lamba Chalega with a hint of nostalgia.’ The campaign, created by Havas Creative India underscores a core belief – to be the progress accelerator which takes people further. It reflects TotalEnergies’ unwavering commitment to delivering superior-quality lubricants to the daily commuter.

Kanchan Dahiya, VP – Public Affairs, Communication & CSR, TotalEnergies Marketing India Pvt. Ltd. (TEMIPL), said: “We are thrilled to announce the launch of the second edition of the Lamba Chalega campaign and are pleased to partner with Havas Creative India to create a foot-tapping melody which cuts across all generations and gender. TotalEnergies’ range of Hi-Perf engine oil for motorcycles improves the durability of the engine providing better protection, cooling and mileage. We at TotalEnergies are committed to deliver innovative lubricants keeping the customer’s needs at the core and this campaign is a true testament to that.”

Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India, said: “As human beings, we always seek reassurances for every choice we make in life. Our new Hi-Perf engine oil TVC is built on this simple yet universal insight. Delivered through an unforgettable song, relatable moments, and memorable faces, we tell a reassuring story of performance, consistency and reliability that comes with Hi-Perf Engine oil.”

Credits
Anupama Ramaswamy, Joint MD & Chief Creative Officer
Kundan Joshee, Managing Director
John Thangaraj, Chief Strategy Officer
Ajitesh Verma, Executive Creative Director
Dawa Lama, Head of Production
Neha Sidhra, Senior Creative Director
Krupal Bhosale, Senior Creative Director – Art
Aman Chaubey, Copy Supervisor
Ravinder Kumar, Associate Creative Director
Rajeshwari Nair, Senior Vice President
Prashant Thombare, Associate Vice President
Nidhi Dave, Brand Planner