Bold Care partners with SOCIAL’s ‘Love like the OGs’ campaign this Valentine’s season

This Valentine’s season, Bold Care, India’s leading men’s wellness brand, has joined forces with SOCIAL, Mumbai’s most-loved hangout destination, to bring a dose of boldness, humor, and responsible intimacy to the festivities. As part of SOCIAL’s “Love like the OGs” campaign, Bold Care has activated quirky and engaging experiences across SOCIAL’s Mumbai outlets (Chembur, Powai, Khar, Carter Road, Versova, and Colaba) from February 10 to February 23.

The collaboration is designed to celebrate love, connection, and bold choices in a fun and lighthearted way. With a mix of cheeky messaging, playful activations, and free condoms, Bold Care and SOCIAL aim to spark conversations about intimacy while keeping the vibe fresh and entertaining.

Customers can look forward to free condoms in all washrooms, accompanied by witty and relatable one-liners like “Bad Decisions at the bar, Good decisions here”, “All the ishq, none of the risk”, and “No mistakes, only latex”. SOCIAL’s drink menus will feature playful taglines such as “Smooth sips for a bold night ahead”, “Wine now, dine later”, and “Wishing you a happy ending tonight”, setting the tone for a memorable evening.

To make the celebrations even more special, Bold Care will place Polaroid cameras in each SOCIAL outlet, allowing couples to capture their date-night moments. Guests can upload these pictures on Instagram, tag Bold Care, and stand a chance to win ₹50,000, making their Valentine’s Day even more unforgettable.

The campaign has amused many, l eading to many people clicking pictures and uploading them on social media appreciating Bold Care’s innovative marketing. This Valentine’s Day, Bold Care and SOCIAL are redefining romance with a mix of humor, responsibility, and boldness. Whether you’re out with your partner or your squad, head to your nearest SOCIAL outlet to experience the fun and take home a few bold reminders to keep the night unforgettable—and responsible.