Campaign Brief Asia’s 2024 Creative Rankings: Leo Burnett Kuala Lumpur moves up to #1 as the most awarded agency in Malaysia with Ogilvy at #2
Leo Burnett Kuala Lumpur has topped the charts as Malaysia’s #1 ranked agency in the 2024 Campaign Brief Asia Creative Rankings. Ogilvy Malaysia also performed well on the creative stage to rank #2, in what was a successful 2024 for the two Malaysian agencies.
Leo Burnett KL has been one of the most consistent performing Malaysian agencies over recent years in the Campaign Brief Asia Creative Rankings. The agency ranked #2 in the three previous Creative Rankings, and in 2018 they were #1.
2024 was a big year for the agency, winning awards at international shows including Cannes Lions and LIA. They also won at One Asia, THE WORK and picked up two Grand Prix awards at MAD Stars.
Their most awarded campaign was the agency’s clever Chinese New Year work for Heineken, ‘Heidden in Plain Sight.’
Ogilvy ranks #2 this year, and like Leo Burnett, has performed strongly across award shows in 2024. Ogilvy picked up awards at One Asia, LIA 24, D&AD 24, Spikes Asia 24 + 23, Clio 24 + 23, THE WORK 24 and ADFEST 23.
At #3 is Havas Malaysia, whose awards have all come at 2024 award shows. Their strongest performance was at Spikes Asia. They also were recognised at ADFEST, MAD Stars and THE WORK.
The Creative Ranking methodology.
Pedictably Leo Burnett Kuala Lumpur’s ‘Heidden In Plain Sight” creative team has figured prominantly in the Creative Rankings of individual Malaysian creatives. The team fills the top 5 spots on the ranking chart.
In top spot is David HK Tan, only 15 points ahead of Vickknesh Raj (#2). At #3 is Jing Jie Chang and ranking #4 is Poon See Hian.
2023’s #1 most awarded Malaysian creative, Jaz Lee, ranks #6 this year followed by Havas CCO, Donevan Chew at #7,
Equal #8 is Havas trio Dhabitah Zainal, Nuwai Zabid and Syakir Ariffin. THE SHOUT GROUP/FCB SHOUT’s Jonathan Chan is ranked #11
MALAYSIA’S MOST AWARDED CREATIVES 2024
#1 David HK Tan Leo Burnett Kuala Lumpur 545
#2 Vickknesh Raj Leo Burnett Kuala Lumpur 530
#3 Jing Jie Chang Leo Burnett Kuala Lumpur 515
#3 Diyana Yusof Leo Burnett Kuala Lumpur 515
#5 Poon See Hian Leo Burnett Kuala Lumpur 470
#6 Jaz Lee Ogilvy Malaysia 250
#7 Donevan Chew Havas Malaysia 225
#8 Dhabitah Zainal Havas Malaysia 195
#8 Nuwai Zabid Havas Malaysia 195
#8 Syakir Ariffin Havas Malaysia 195
#11 Jonathan Chan THE SHOUT GROUP/FCB SHOUT Malaysia 180
#12 James Voon THE SHOUT GROUP/FCB SHOUT Malaysia 165
#12 Shireen Ang Havas Malaysia 165
#14 Felice Puah THE SHOUT GROUP/FCB SHOUT Malaysia 105
#15 Cavan Ang VML Commerce Malaysia 90
#15 Zahir Mazlan VML Commerce Malaysia 90
#16 Ban Koh VML Commerce Malaysia 75
#16 Chan Sze Mei Leo Burnett Kuala Lumpur 75
#16 Eelyn Ng Leo Burnett Kuala Lumpur 75
#16 Imran Roslan Leo Burnett Kuala Lumpur 75
#16 Iqbal Adli VML Commerce Malaysia 75
#16 Nurul Fathma Ab Manap VML Commerce Malaysia 75
#16 Sal Abdul Malik THE SHOUT GROUP/FCB SHOUT Malaysia 75
#16 Walter Teoh Leo Burnett Kuala Lumpur 75
#24 Emir Shafri Publicis Groupe Malaysia 60
#24 Kelvin Low Leo Burnett Kuala Lumpur 60
#24 Kong Wai Yi Muma Malaysia 60
#24 Lim Ai Vee VML Commerce Malaysia 60
#24 Lut Aiman Azmi Leo Burnett Kuala Lumpur 60
#24 Megan Ong Grey Group Malaysia 60
#24 Yee Keat Chan Leo Burnett Kuala Lumpur 60
#31 Andrew Fong Grey Group Malaysia 45
#31 Choo Chee Wee Muma Malaysia 45
#31 Christian Chiang VML Commerce Malaysia 45
#31 Faisal THE SHOUT GROUP/FCB SHOUT Malaysia 45
#31 Farid Ajlan Leo Burnett Kuala Lumpur 45
#31 Jeff Ho Leo Burnett Kuala Lumpur 45
#31 Kevin Teh Muma Malaysia 45
#31 Kimwai Kuan Leo Burnett Kuala Lumpur 45
#31 Poh Yeng Lim Grey Group Malaysia 45
#31 Shuhadatul Zakaria Leo Burnett Kuala Lumpur 45
#31 Xi Lynn Tan Leo Burnett Kuala Lumpur 45
#42 Adrian Miller Ogilvy Malaysia 30
#42 Afiq Marzuki The Clan Malaysia 30
#42 Ajay Bakhshi Muma Malaysia 30
#42 Charmaine Quek Naga DDB Tribal Malaysia 30
#42 Christyna Fong The Chariot Agency Malaysia 30
#42 Dave Ngan Cheil Worldwide Malaysia 30
#42 Fairiz Rahim The Clan Malaysia 30
#42 Farid Rahim The Clan Malaysia 30
#42 Fung Pik Kuan The Chariot Agency Malaysia 30
#42 Gui Jiann Rong Naga DDB Tribal Malaysia 30
#42 Hans Lee Cheil Worldwide Malaysia 30
#42 Hui Min Lee Cheil Worldwide Malaysia 30
#42 Izzul Iqram Rahim Leo Burnett Kuala Lumpur 30
#42 Jo Lian Chew Naga DDB Tribal Malaysia 30
#42 Kavinish Nair The Chariot Agency Malaysia 30
#42 Kent Tan Cheil Worldwide Malaysia 30
#42 Lai Sook Ang The Chariot Agency Malaysia 30
#42 Leann Fernandez Naga DDB Tribal Malaysia 30
#42 Lee Jei Han The Chariot Agency Malaysia 30
#42 Liew Jing Han Ogilvy Malaysia 30
#42 Lim Chia Wei Ogilvy Malaysia 30
#42 Liyana Haley Cheil Worldwide Malaysia 30
#42 Loh Eng Sung Muma Malaysia 30
#42 Mijin Choi Cheil Worldwide Malaysia 30
#42 Naqib Shamsuri Naga DDB Tribal Malaysia 30
#42 Nelson Tse Leo Burnett Kuala Lumpur 30
#42 Phon Wei Xing Muma Malaysia 30
#42 Raja Farhana Grey Group Malaysia 30
#42 Reyna Gopal Leo Burnett Kuala Lumpur 30
#42 Spade Lee VML Commerce Malaysia 30
#42 Suryadipura Salleh Naga DDB Tribal Malaysia 30
#42 Tan Yuen Khai The Chariot Agency Malaysia 30
#42 Vincent Chew Muma Malaysia 30
#42 Zawin Najah THE SHOUT GROUP/FCB SHOUT Malaysia 30
#76 Afini Hilal Leo Burnett Kuala Lumpur 15
#76 Aina Nur Beatnk REBL Malaysia 15
#76 Akmal Arief Leo Burnett Kuala Lumpur 15
#76 Ameer Imran Leo Burnett Kuala Lumpur 15
#76 Amirra Razak Leo Burnett Kuala Lumpur 15
#76 Amirul Hisyam Leo Burnett Kuala Lumpur 15
#76 Anlyne Chen Grey Group Malaysia 15
#76 Anndrea Lyre THE SHOUT GROUP/FCB SHOUT Malaysia 15
#76 Aqeil Aziz Grey Group Malaysia 15
#76 Ashraf Sheh Grey Group Malaysia 15
#76 Camilia Johari Dentsu Creative Malaysia 15
#76 Charlene Ong Grey Group Malaysia 15
#76 Chiu Wai Ming THE SHOUT GROUP/FCB SHOUT Malaysia 15
#76 Chloe Wang Leo Burnett Kuala Lumpur 15
#76 David Sandhu M&C Saatchi Malaysia 15
#76 Diyanah Poedjo Dentsu Creative Malaysia 15
#76 Elissa Azizi M&C Saatchi Malaysia 15
#76 Farah Rabiah Leo Burnett Kuala Lumpur 15
#76 Filominaa Anthony Ogilvy Malaysia 15
#76 Hana Sudrajat Leo Burnett Kuala Lumpur 15
#76 Heng Yik See Leo Burnett Kuala Lumpur 15
#76 Izham Fazely THE SHOUT GROUP/FCB SHOUT Malaysia 15
#76 Jackson Mah M&C Saatchi Malaysia 15
#76 James Yap Leo Burnett Kuala Lumpur 15
#76 Jena Tun Zulkifli M&C Saatchi Malaysia 15
#76 June Adelyn Kang Leo Burnett Kuala Lumpur 15
#76 Kellie Kan M&C Saatchi Malaysia 15
#76 Liew Su Anne Muma Malaysia 15
#76 Mandy Tan Beatnk REBL Malaysia 15
#76 Naomi Paige Hon M&C Saatchi Malaysia 15
#76 Rudy Tan Ogilvy Malaysia 15
#76 Samantha Lee Beatnk REBL Malaysia 15
#76 Shyyi Lee M&C Saatchi Malaysia 15
#76 Sid Nair Dentsu Creative Malaysia 15
#76 Suah Boon Chuan THE SHOUT GROUP/FCB SHOUT Malaysia 15
#76 Suki Chuah Leo Burnett Kuala Lumpur 15
#76 Sylvia Ng Leo Burnett Kuala Lumpur 15
#76 Tan Cia Jing Muma Malaysia 15
#76 Tan Kim Wah M&C Saatchi Malaysia 15
#76 Tan Ying Xin Muma Malaysia 15
#76 Tanner Nagib Beatnk REBL Malaysia 15
#76 Tio Tit Seng Leo Burnett Kuala Lumpur 15
#76 Yeo Lee Kee M&C Saatchi Malaysia 15