Dentsu unveils new campaign for Marubeni featuring mysterious musician Ado

Dentsu Inc. Tokyo has released this new campaign for Marubeni, one of Japan’s five major conglomerates, to increase the brands recognition among job-seeking students further.

The main character of the commercial is Ado, a top Japanese musician who has never revealed her identity to the public. Just as she is about to perform her new song, “Rockstar”, a power outage occurs, shutting down the sound system. Without any instruments, Ado and the audience collaborate to complete the music by human power. Together, they overcome the setback and create something even greater. The tagline is “Share The Challenge.”

Credits
Agency: Dentsu Inc.
Director Nao Watanabe
Creative Director: Jumpei Iwata, Shumpei Murata
Art Director; Yuki Nakao, Ryohei Yabusaki
Digital: Kai Yamazaki