Ogilvy and Cadbury celebrate the beautifully imperfect reality of real love
Love comes in all shapes and forms – it’s gloriously messy, full of compromise, and genuine connection. This Valentine’s Day, Ogilvy Philippines, Indonesia and Singapore partnered with Cadbury in celebrating the beautifully imperfect reality of real love.
In a world where ‘perfect’ relationships are often revered and celebrated online, consumer research with couples has uncovered that it was the differences between them that made their love more special, and that they show love and generosity in unexpected ways when making room for their differences.
Let’s face it – sometimes the best love stories are the ones that don’t fit neatly into a heart-shaped box. To this end, Cadbury is embracing the beautiful messiness of love, celebrating the rollercoaster of emotions, the difference in tastes, the shared vulnerabilities, and the unwavering support through thick and thin.
Our Valentine’s Day campaign film portrays a couple embracing their imperfections and celebrating their unique differences. A limited-edition pack, symbolizing contrasting tastes in everything from music to food, will be released in Indonesia and the Philippines. It represents the idea that love finds harmony in difference.
In collaboration with Bulletproof, Ogilvy developed a split-heart design symbolizes two halves of a whole, crafted to represent a range of individual preferences from music genres to travel destinations. The end result? A powerful visual representation of how two distinct individuals can come together to form a perfect pair.
So, let’s embrace the quirks, the flaws, the perfectly imperfect moments that make your love story…yours.
Credits
Creative
Chief Creative Officer, Ogilvy Singapore: Nic Courant
Creative Director Ogilvy Singapore: Sudhir Pasumarty
Executive Creative Director: Chino Jayme
Creative Director: Jeff Stelton
Copywriter: Seven Bueno
Accounts
Chief Executive, Hong Kong: Katryna Mojica
Managing Director, Ogilvy Philippines: Mike Garcia
Business Director, Ogilvy Singapore: Louisa Cheong
Business Unit Director, Ogilvy Philippines: Danni Nocom, Ciox Laurino
Senior Account Manager, Ogilvy Singapore: Sneha Basu
Account Manager, Ogilvy Philippines: Marielle Forbes
Strategy
Head of Strategy, Ogilvy Singapore: Ishita Roy
Strategy Lead, Ogilvy Philippines: Mae Seranillo
Strategist, Ogilvy Philippines: Claudine Abad Santos
Wavemaker
APAC Strategy Partner: Pranay Singh
Chief Product Officer: Vikash Modi
Client Service Director: Dan Lawrence Elairon
Connections Planning Group Head: Agung Putranto
Bulletproof
Client Business Director: Laura Diaferia
Executive Creative Director: Mark Armstrong
Associate Creative Director: Sam Foster
Senior Client Manager – Hasita Chandra
Hogarth
Integrated Producer: Danise Talaba
Post Producers: Bonsai Salilas, Mylene Mabalanan, Janille Woods
Editor: Emer Rapin, Cat Paredes, Rey Tan, Wawel Bautista
Audio Post Team: Laika Maninang, Joe Batacan
Provill (Film Production)
Director: Antoinette Jadaone
Executive Producer: Fran Omampo / Ariane Nuñez
DOP: Mycko David
PD: Alvin Francisco
Caster: Grace Acla
PM Team: Michelle Robles / Jessa Gumandal / Tash Granado
Photographer: Ben Chan