The Nine Shanghai takes out #1 in Campaign Brief Asia’s Creative Rankings for China: Banana Balloon Shenzhen, TBWA\Media Arts Lab, Cheil PengTai Beijing + Dentsu Creative make up top 5

The Nine Shanghai has been crowned Campaign Brief Asia’s 2024 China Agency of the Year, following the release of the 2024 Asia Creative Rankings. The Nine Shanghai totaled 1125 points from award shows over the 2023 and 2024 calendar years. Only 185 points separate the #2 to #5 ranked agencies, with Banana Balloon Shenzhen #2 edging out TBWA\Media Arts Lab Shanghai at #3. Cheil PengTai Beijing and Dentsu Creative China are ranked equal #4.

The Nine Shanghai has moved up from #3 in the 2023 Campaign Brief Asia Creative Rankings for China to top spot in 2024. The Nine’s top award-winning performances were at AWARD, THE WORK, LIA 24 and 23, D&AD 23 and MAD Stars 23. Top campaigns included “Magnificent” for Yotkan Ancient City in Xinjiang, “Right and Wrong” for NOOOF Design Lab and “Ladies of Tang” for Dynasty Daming Palace.

Having only launched in late 2023, all of Banana Balloon Shenzhen’s success has come at 2024 award shows. They rank at #2 and similar to The Nine, saw their strongest performances at AWARD and THE WORK, but they also picked up metal at AdFest and Spikes Asia. Their top campaign was the highly awarded “Answer Me” for Tencent Sustainable Social Value.

At #3 is TBWA\Media Arts Lab Shanghai. The agency has been big improvers in the Campaign Brief Asia Creative Rankings since 2021. In 2024 TBWA\MAL picked up awards at global shows including: LIA, One Show, Cannes and D&AD. In 2023, they won at AdFest, Spikes and Clio. The agency’s big winning campaign over the past 12 months was “Shot on iPhone – Little Garlic Chinese New Year.”

Dentsu Creative China also have enjoyed great success over the past two years moving up to #4 in China. Dentsu Creative previously ranked #9 in 2023 and #7 in 2021. Dentsu saw success at Global shows like LIA 24 + 23 and Cannes 24 + 23, as well as regional shows including: THE WORK, One Asia 24 and MAD Stars 24,

Rounding out the top 5, in equal #4 is Cheil PengTai Beijing who scored the majority of their points across 2023, winning at One Show, Clio, D&AD, AdFerst and Spikes Asia.

Joining them in #4 is Dentsu Creative China who have enjoyed great success over the past two years moving up to #4 in China. Dentsu Creative previously ranked #9 in 2023 and #7 in 2021. Dentsu saw success at Global shows like LIA 24 + 23 and Cannes 24 + 23, as well as regional shows including: THE WORK, One Asia 24 and MAD Stars 24,

TBWA\Shanghai and TBWA\BOLT Shanghai rank at #6 with 355 creative ranking points.

Equal #7 are BBDO China and Ogilvy Shanghai. Ogilvy has risen from #13 in 2023, and scored most of their point in the 2024 calendar year, performing well at LIA and Spikes. BBDO had a strong 2023, winning big at New York Festivals.

An important observation is the performance of the TBWA network in China. TBWA ranks as the #1 creative network in China in these Rankings, with their 4 agencies, in Shanghai and Beijing, totalling 1325 points.

The Creative Ranking methodology.

Jody Xiong, founder and CCO of The Nine Shanghai, has taken out the top spot in 2024  Individual Creative Rankings for China.

These rankings tabulate award wins at 12 of the most important regional and global creative award shows. In a very close outcome Xiong’s total of 1140 creative ranking points is just 10 points in front of Timothy Tian and Kimmy Liu, who were ranked #1 last year.

Xiong moved up to #1 from his #8 ranking in China last year after scoring award wins across AWARD 24, THE WORK 24 + 23, LIA 24 + 23, MAD Stars 23 and D&AD 23.

With 1130 points Cheil PengTai Beijing’s Kimmy Liu and Timothy Tian have ranked equal #2. They experienced great award winning success in 2023 at One Show, D&AD, ADFEST, AWARD, Clio and Spikes Asia. In 2024 they also picked up awards at LIA, One Asia and THE WORK – all for for Samsung’s “Ghost Skins.”

Cheil Pengtai Beijing’s Leslie Liu and Xiaoguang Ren have ranked #4. The pair scored all 960 points across the 2023 awards year.

Banana Balloon Shenzhen’s team of Akae Wang, Azusa Wang, Ken Lin and Zita Zou are rank equal #6. They picked up their points in 2024 across AWARD, ADFEST, THE WORK and Spikes Asia.

Carrol Shen, Darren Leong, Ewan Yap and Joey Chung have ranked equal #10. The TBWA\Media Arts Lab Shanghai creatives won awards for “Little Garlic – Shot on iPhone” at Cannes 24, LIA 24, One Show 24, D&AD 24. They also, picked up wins at ADFEST 23.

CHINA’S MOST AWARDED CREATIVES 2024

#1 Jody Xiong The Nine Shanghai 1140
#2 Kimmy Liu Cheil PengTai Beijing 1130
#2 Timothy Tian Cheil PengTai Beijing 1130
#4 Leslie Liu Cheil Pengtai Beijing 960
#4 Xiaoguang Ren Cheil Pengtai Beijing 960
#6 Akae Wang Banana Balloon Shenzhen 815
#6 Azusa Wang Banana Balloon Shenzhen 815
#6 Ken Lin Banana Balloon Shenzhen 815
#6 Zita Zou Banana Balloon Shenzhen 815
#10 Carrol Shen TBWA\Media Arts Lab Shanghai 560
#10 Darren Leong TBWA\Media Arts Lab Shanghai 560
#10 Ewan Yap TBWA\Media Arts Lab Shanghai 560
#10 Joey Chung TBWA\Media Arts Lab Shanghai 560
#14 Charley Xia The Nine Shanghai 515
#14 Doris Chen TBWA\Group China 515
#16 Evelyn Yuan TBWA\Media Arts Lab Shanghai 500
#16 Wei Zhang TBWA\Media Arts Lab Shanghai 500
#18 Buer Li Dentsu Creative China 435
#18 Carbon Huo Dentsu Creative China 435
#18 Edward Cheung Dentsu Creative China 435
#18 Junyu Zhu Dentsu Creative China 435
#18 Lin Shen Dentsu Creative China 435
#18 Locker Ji Dentsu Creative China 435
#18 Meg Zhang Dentsu Creative China 435
#18 Mirror He Dentsu Creative China 435
#18 Vane Lu Dentsu Creative China 435
#18 Xin Zhu Dentsu Creative China 435
#28 Leo Li Dentsu Creative China 360
#29 Candy Chen The Nine Shanghai 340
#30 Cook Xu TBWA\BOLT Shanghai 330
#31 Aron Huang DraftLine Shanghai 325
#32 Kerwin Fan TBWA\Juice Beijing 310
#32 Miaoxin Yang TBWA\Juice Beijing 310
#34 Jaye Wu Ogilvy Shanghai 295
#34 Jimmy Wang Ogilvy Shanghai 295
#36 Dorothy Ha Ogilvy Shanghai 280
#36 Jay Ge Ogilvy Shanghai 280
#36 Lynn Wang Ogilvy Shanghai 280
#39 Amour Xiang TBWA\Juice Beijing 270
#40 Ron Diao TBWA\Group China 265
#41 Cesar Farah BBDO China 260
#41 Song Wu BBDO China 260
#41 Zoe Zhao BBDO China 260
#44 Tommy Tang Ogilvy Shanghai 170
#44 Tongfei Li Ogilvy Shanghai 170
#46 Peng Tu TBWA\Juice Beijing 165
#47 Eve Liu Ogilvy Shanghai 155
#47 Jia Nan The Nine Shanghai 155
#49 An Pan Ogilvy Shanghai 140
#49 Shawn Pan Ogilvy Shanghai 140
#51 Aurora Cao Dentsu Creative Shanghai 135
#51 Ce Shi TBWA\Juice Beijing 135
#51 Luke Lu Dentsu Creative Shanghai 135
#51 Marina Hu Dentsu Creative Shanghai 135
#51 Shirley Sun Dentsu Creative Shanghai 135
#51 Tao Li TBWA\Juice Beijing 135
#51 Terry Li Dentsu Creative Shanghai 135
#51 Zhiyue He TBWA\Juice Beijing 135
#51 Zihao Song TBWA\Juice Beijing 135
#60 Sam Lou TBWA\Group China 125
#60 Tianyi Ba TBWA\BOLT Shanghai 125
#62 Boying Chen TBWA\BOLT Shanghai 110
#62 Haibo Tang Ogilvy Shanghai 110
#62 Zhongjian An Cheil PengTai Beijing 110
#65 Yvonne Long Dentsu Creative Shanghai 105
#66 Ivan Zhang DraftLine Shanghai 100
#66 Vankies Xu DraftLine Shanghai 100
#66 Yuheen Ren DraftLine Shanghai 100
#66 Zerien Li DraftLine Shanghai 100
#70 Jacky Lung TOPic&Loong Beijing 95
#70 Kong Shan TOPic&Loong Beijing 95
#70 Li Yuhang TOPic&Loong Beijing 95
#70 Pingyang Kong TOPic&Loong Beijing 95
#74 Alice Gu The Whole Advertising Shanghai 90
#74 Archive Li The Whole Advertising Shanghai 90
#74 Kimmoe Mo Yoband Guangzhou 90
#74 Li Gang The Whole Advertising Shanghai 90
#74 Yiping Liu Yoband Guangzhou 90
#79 Mermer Mu TBWA\BOLT Shanghai 80
#80 Alfred Wong TBWA\Media Arts Lab Shanghai 60
#80 Aser Cao TBWA\Media Arts Lab Shanghai 60
#80 Bingyi Zhang Respect Beijing 60
#80 Bo Gao Heaven&Hell Shanghai 60
#80 Brian Ma TBWA\Media Arts Lab Shanghai 60
#80 Carlos Chen Yoband Guangzhou 60
#80 Danny Li Heaven&Hell Shanghai 60
#80 Donghai Liu Respect Beijing 60
#80 Ego Wang Yoband Guangzhou 60
#80 Eurus Zhao Yoband Guangzhou 60
#80 Haiwie Qiu Yoband Guangzhou 60
#80 Haoqi He Heaven&Hell Shanghai 60
#80 Jie Yuan Respect Beijing 60
#80 Joseph Lau Oppo China 60
#80 Sihan Jin Heaven&Hell Shanghai 60
#80 Sophia Huo Yoband Guangzhou 60
#80 Xhongjian An Cheil PengTai Beijing 60
#80 Xinyi Wu Heaven&Hell Shanghai 60
#80 Zhong Shi Respect Beijing 60
#99 Arya Mao Dentsu Creative Shanghai 55
#99 Cici Cai Ogilvy Shanghai 55
#99 Fan Ng BlueFocus China 55
#99 Harry Sun Ogilvy Shanghai 55
#99 Hazel Zhou Dentsu Creative Shanghai 55
#99 Jia Xiang Jiang BlueFocus China 55
#99 Jialei Xu Ogilvy Shanghai 55
#99 Jialiang Zhu Ogilvy Shanghai 55
#99 Jianzhong Tam Ogilvy Shanghai 55
#99 Jun Liang BlueFocus China 55
#99 Ke Du BlueFocus China 55
#99 Lemon Li Ogilvy Shanghai 55
#99 Norman Li Dentsu Creative Shanghai 55
#99 OG Cai BlueFocus China 55
#99 Quanjia Fang Ogilvy Shanghai 55
#99 Yovela Chi Dentsu Creative Shanghai 55
#114 Jing Xu 33 and Branding China 50
#114 Silin Zhang 33 and Branding China 50
#114 Tim Peng Dentsu Creative Shanghai 50
#114 Xiaowei Zhang 33 and Branding China 50
#118 Agao Chu BBDO China 45
#118 James Li Oppo China 45
#118 Max Pilwat Wieden + Kennedy Shanghai 45
#118 Norman Tang Dentsu Creative China 45
#118 Yuandong Liu Yoband Guangzhou 45
#118 Yuki Ohtsu Dentsu Creative China 45
#124 Kelly Pon BBH China 40
#124 Louis Li BBH Shanghai 40
#124 Thirteen Wu BBH Shanghai 40
#124 Tiexin Li BBH Shanghai 40
#128 Minzzy Ooi TBWA\BOLT Shanghai 35
#128 Wei Wei Jiang TBWA\BOLT Shanghai 35
#130 Arthur Tsang BBDO China 30
#130 Benson Pang McCann Worldgroup Shanghai 30
#130 Carol Ong McCann Worldgroup Shanghai 30
#130 Chaoyang Jiang Party A Shanghai 30
#130 Dagger Chen Party A Shanghai 30
#130 Dong Huang Yoband Guangzhou 30
#130 Eden Wang Heaven&Hell Shanghai 30
#130 Effie Hu Dentsu Creative China 30
#130 Feiwei Li Party A Shanghai 30
#130 Gary Lin BBDO China 30
#130 Hanbi Hong Tianyukong Beijing 30
#130 How Chu McCann Worldgroup Shanghai 30
#130 Joe Jiang BBDO Shanghai 30
#130 Joy Chen BBDO China 30
#130 Judy Fang Cheil PengTai Beijing 30
#130 Kunying Chen Tianyukong Beijing 30
#130 Leo Lu Yoband Guangzhou 30
#130 Leo Lv McCann Worldgroup Shanghai 30
#130 Luna Yan BBDO Shanghai 30
#130 Luyu Yan BBDO China 30
#130 Marx Zhu Party A Shanghai 30
#130 Nuno Zhang Cheil PengTai Beijing 30
#130 Pencil Xu Party A Shanghai 30
#130 Poki Wang BBDO China 30
#130 Qian Chen Cheil Pengtai Beijing 30
#130 Ryan Fu BBDO China 30
#130 Stephen Xu McCann Worldgroup Shanghai 30
#130 Wanling Chen BBDO China 30
#130 Weitao Li Yoband Guangzhou 30
#130 Weiyi Boo BBDO Shanghai 30
#130 Wenhui He Heaven&Hell Shanghai 30
#130 Zhen Sun Tianyukong Beijing 30
#130 Zoe Tong McCann Worldgroup Shanghai 30
#163 Andy Tian TBWA\Shanghai 20
#163 Daniel Ding TBWA\Shanghai 20
#163 Kwin Wei TBWA\Shanghai 20
#163 Lewis Li BBH Shanghai 20
#163 Patrick O’Rourke BBH Shanghai 20
#163 Zac Chen TBWA\Shanghai 20
#169 Ata Zhao TBWA\BOLT Shanghai 15
#169 Chen Zesheng Insight Group China 15
#169 Chin Yau Chong Oppo China 15
#169 Chris Chen Dentsu Creative China 15
#169 Feng He Tianyukong Guangzhou 15
#169 Fengyin Jiang Tianyukong Guangzhou 15
#169 Franky Liao Dentsu Creative China 15
#169 Haoyang Wang RedBank Beijing 15
#169 Herizer Gao Interone China 15
#169 Jerry Zhou Dentsu Creative China 15
#169 Ji Wen Tianyukong Guangzhou 15
#169 Jingshan Li Tianyukong Guangzhou 15
#169 Joven Ye Edelman China 15
#169 Kai Ming Wong Edelman China 15
#169 Kenjiro Sese Dentsu mcgarrybowen China 15
#169 Lauren Luo Insight Group China 15
#169 Li Guoliang Insight Group China 15
#169 Luyo Huang Dentsu Creative China 15
#169 Marwin Ma RedBank Beijing 15
#169 Mats Hakansson Oppo China 15
#169 Paper Li Interone China 15
#169 Qiang Li Tianyukong Guangzhou 15
#169 Qianli Ma RedBank Beijing 15
#169 Tony Wang Interone China 15
#169 Wendy Chan Edelman China 15
#169 William Lim Dentsu Creative China 15
#169 Xiaoying Liang Tianyukong Guangzhou 15
#169 Yinglin Li Insight Group China 15
#169 Yinzhen Wang Insight Group China 15
#169 Yong Shan He Tianyukong Guangzhou 15
#169 Yunjing Liu Yoband Guangzhou 15
#169 Zebin Zhao Insight Group China 15
#169 Zhixuan Li RedBank Beijing 15
#169 Zhu Zhaoqiang Insight Group China 15
#169 Zichong Xue Edelman China 15

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