Innocean dominates the Campaign Brief Asia 2024 Indonesia Creative Rankings: Chow Kok Keong and Alvin Ho top the most awarded creatives list

Innocean Indonesia’s excellent creative performance in 2024, came from their highly successful “Yellow Canteen” campaign for Dulux. Innocean won global and regional awards with the campaign and the agency is comfortably ranked in #1 position in Indonesia. Coming in at #2 and #3 are FCN-FTW Flock Indonesia and VML Indonesia. Chow Kok Keong is once again ranked #1 top creative in Indonesia and is followed closely by Alvin Ho, James Henry and Fajar Noor Fathjri.

985 of Innocean’s total of 1110 creative rankings points came from award show wins in 2024. Innocean Indonesia performed strongly at D&AD picking up 1 Yellow and 2 Graphite Pencils (220 points). They also picked up multiple awards at MAD Stars, ADFEST, Cleo, Spikes and THE WORK 2024. Their performance also places the Indonesian agency in the 2024 Top 20 most awarded agencies in Asia.

FCN-FTW Flock Indonesia scored a total of 380 creative ranking points, picking up 105 in 2023, and the remaining in 2024 across ADFEST, MAD Stars and THE WORK.

All of VML Indonesia’s award points have come in 2024, winning a Bronze at Cannes for “Vaseline Saniziter”. They also picked up wins at ADFEST, MAD Stars and THE WORK, ranking them #3 in Indonesia with 275 creative ranking points.

In #4 with 120 points is Leo Burnett Indonesia who picked up Gold and Silver at the recent One Asia 2024 awards and earlier in 2024 they scored points at Spikes Asia.

The Creative Ranking methodology.

The Innocean creative team that worked on Dulux’s “Yellow Canteen” campaign has taken out the top 6 spots in this year’s Creative Ranking of individual creatives.

Chow Kok Keong (ex-Innocean) has once again topped the rankings on 1150 points, followed closely by Alvin Ho (1075), James Henry (1030), newly appointed Cheil ECD – Fajar Noor Fathjri (985), Nikholas Alviyanto (920) and Cindy Chong (890).

VML’s Cherlita Christanti, Fanuella Parera and Heppy Dewandani have jumped up the Creative Rankings in Indonesia to equal #7 on 150 points.

FCN-FTW’s Kevin Nathanael and Vincent Wijaya are ranked equal #10.

INDONESIA’S MOST AWARDED CREATIVES 2024

#1 Chow Kok Keong ex-Innocean Worldwide Indonesia 1150
#2 Alvin Ho ex-Innocean Worldwide Indonesia 1075
#3 James Henry Innocean Worldwide Indonesia 1030
#4 Fajar Noor Fathjri ex-Innocean Worldwide Indonesia 985
#5 Nikholas Alviyanto ex-Innocean Worldwide Indonesia 920
#6 Cindy Chong ex-Innocean Worldwide Indonesia 750
#7 Cherlita Christanti VML Indonesia 150#7 Fanuella Parera VML Indonesia 150
#7 Heppy Dewandani VML Indonesia 150
#7 Michael Fabian K. FCN – Flock Indonesia 150
#11 Kevin Nathanael FCN-FTW Indonesia 135
#11 Vincent Wijaya FCN-FTW Indonesia 135
#13 Ayu Meutia Leo Burnett Indonesia 120
#13 Joshua Tjandra Leo Burnett Indonesia 120
#13 Levina Christy Leo Burnett Indonesia 120
#13 Nuris Sungkar FCN-FTW Indonesia 120
#13 Septian Listyanto Leo Burnett Indonesia 120
#13 Shafira Kirana Hasna Sari FCN – Flock Indonesia 120
#13 Windy Elprida FCN – Flock Indonesia 120
#19 Clara Christiani VML Indonesia 110
#19 Nikita Purnama VML Indonesia 110
#19 Vanilla Folia VML Indonesia 110
#22 Hamdi Matussin VML Indonesia 105
#23 Anggiyandra Rahmadanti VML Indonesia 95
#23 Intan Wangge VML Indonesia 95
#23 Vincentius Bobby Hartono VML Indonesia 95
#26 Dafi Alfadila Leo Burnett Indonesia 90
#27 Arief Prawidya VML Indonesia 60
#27 Davin Susanto FCN-FTW Indonesia 60
#27 Faisal Hibatullah FCN-FTW Indonesia 60
#27 Intan Tri Rahardjo FCN-FTW Indonesia 60
#27 Michael Limantara FCN-FTW Indonesia 60
#27 Pricilla Tirta Innocean Worldwide Indonesia 60
#27 Prithvi Vasandani FCN-FTW Indonesia 60
#27 Rula Savira Innocean Worldwide Indonesia 60
#27 Vivi Chandiana FCN-FTW Indonesia 60
#37 Wirga Mahesa Innocean Worldwide Indonesia 50
#38 Dini Octavia A Mata Angin Indonesia 45
#38 DP Otten Mata Angin Indonesia 45
#38 Jamil Bhatti Edelman Indonesia 45
#38 Josua Sakti Suryanto Mata Angin Indonesia 45
#38 Roy Grace Handojo Innocean Worldwide Indonesia 45
#38 Selvi Wennelia Rieni Mata Angin Indonesia 45
#44 Achda Satia Dentsu Creative Indonesia 30
#44 Agung Rizky Dentsu Creative Indonesia 30
#44 Andru Anugrah Dentsu Creative Indonesia 30
#44 Anugerah Gilang Future Creative Network – Flock Indonesia 30
#44 Bayu Anindito Wicaksono Dentsu Creative Indonesia 30
#44 Benny Oetama Mata Angin Indonesia 30
#44 Beryl Girsang Mata Angin Indonesia 30
#44 Christa Gabriella Mata Angin Indonesia 30
#44 Christian Vieri Future Creative Network – Flock Indonesia 30
#44 David Rusli Dentsu Creative Indonesia 30
#44 Dhika Fajriansyah Dentsu Creative Indonesia 30
#44 Eki Nurlaburhan TBWA\Indonesia 30
#44 Fajar Fatha Setiawan Dentsu Creative Indonesia 30
#44 Ferry Efendi Future Creative Network – Flock Indonesia 30
#44 Kevin Sheridan Dentsu Creative Indonesia 30
#44 Nugie Hakuhodo Indonesia 30
#44 Reisha Sinulingga Dentsu Creative Indonesia 30
#44 Reza Ahmad Future Creative Network – Flock Indonesia 30
#44 Riva Julianto Innocean Worldwide Indonesia 30
#44 Victoria Trifena Dentsu Creative Indonesia 30
#64 Amanda Eka VML Indonesia 15
#64 Arkadia Alva Olrange Jakarta 15
#64 Celine Lawinata VML Indonesia 15
#64 Doppy Prasetya Alva Olrange Jakarta 15
#64 Erik Hakuhodo Indonesia 15
#64 Evans PM Alva Olrange Jakarta 15
#64 Ferry Gunawan Hakuhodo Indonesia 15
#64 Frileonal Wawolumaya Alva Olround Jakarta 15
#64 Gladiola Larasati Rovers Creative Indonesia 15
#64 Hirzi Hizriyan Alva Olround Jakarta 15
#64 Iskandar Fahmi VML Indonesia 15
#64 Jumardin Taslim Alva Olround Jakarta 15
#64 Lutfi Setiawan VML Indonesia 15
#64 Marco Joel Hakuhodo Indonesia 15
#64 Raditya Asmoro Rovers Creative Indonesia 15
#64 Rasjedi Rahman Alva Olround Jakarta 15
#64 Redy Pramanjaya Hakuhodo Indonesia 15
#64 Rika Mandasari TJT Creative Lab Jakarta 15
#64 Rizky Bastian Alva Olrange Jakarta 15
#64 Sanina Nuh VML Indonesia 15
#64 Sasha Hakuhodo Indonesia 15
#64 Shabrina Hakuhodo Indonesia 15
#64 Shara Viaticara Hakuhodo Indonesia 15

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