Leo Burnett rises to the top of the Campaign Brief Asia India Creative Rankings: Ogilvy ranks #2 with DDB Mudra, VML and McCann making up the top 5
February 18 2025, 1:15 pm | | No Comments
Leo Burnett has continued their rise up Campaign Brief Asia’s Creative Rankings in India over recent years. The agency has jumped up to #1 in India from #4 in 2023 and #8 in 2022. Their total of 2990 creative ranking points follows an outstanding creative year in 2023 and a strong 2024 at both international and regional award shows. Ogilvy India, DDB Mudra Mumbai, VML India and McCann Worldgroup India make up the top 5 best performing agencies in India in the Campaign Brief Asia Creative Rankings.
Leo Burnett India enjoyed huge award-winning success in 2023. At Cannes Lions they scored a massive 710 creative rankings points, and they also won big at One Show, Clio, Spikes Asia, ADFEST and D&AD.
2024 saw another strong performance – winning accolades at Cannes, One Asia, One Show, ADFEST and Spikes. Among their top award-winning work was Gatorade “Turf Finder”, Airtel’s “175 Replayed”, Oreo “#BRINGBACK2011” and Lay’s “Smart Farm”.
Ogilvy India has maintained their 2023 ranking at #2 overall in India. The agency had an outstanding 2024 at award shows, with the strongest award-winning performance in our Creative Rankings from an Indian agency – 1245 of their total of 1925 points being accumulated in 2024.
Ogilvy had great wins at LIA, One Asia, Cannes, One Show, D&AD, Clio and Spikes Asia. Major award winners were campaigns including “Megh Santoor” for Brooke Bond Taj Mahal Tea and Vodafone’s “Vi Human Network Testing Network”. Over the 2023 award shows they also won at Cannes, MAD Stars, Spikes Asia, One Show, LIA and Clio.
DDB Mudra Mumbai has again ranked at #3 in India with 1585 ranking points. This is the third successive Creative Rankings that DDB Mudra has ranked #3.
Ranking #4 is VML India who move up slightly in India’s agency ranking from 2023. The agency’s best performance was at D&AD 2024, winning 1 Yellow and 3 Wood Pencils.
McCann Worldgroup India has jumped up from #9 last year to rank #5 in 2024. They scored the majority of their 975 creative rankings points in 2024. They won big at MAD Stars and performed well at Cannes Lions and LIA with their Buckaroo Footwear “Fit My Feet” campaign. In 2023 they won awards at ADFEST, Spikes Asia and D&AD.
At #6 is BBDO India – slightly ahead of VML Commerce India at #7.
The Creative Ranking methodology.
Four Leo Burnett India creatives are at ranked at equal #1 in the Indian Creative Ranking ranking of individual creatives. Gaurav Kumar, Indrajeet Kadam, Kaizeen Vankadia and Rituja Ghadge all have 895 creative ranking points from award wins over the 2023 and 2024 award shows that are counted in the Campaign Brief Asia Creative Rankings.
Kumar, Kadam, Vankadia and Ghadge all saw outstanding award success in 2023, winning at shows including Cannes Lions, One Show, D&AD, Clio and Spikes Asia.
At #5 is McCann Worldgroup Mumbai’s Ashish Chakravarthy. Chakravarthy scored creative points evenly across both 2024 and 2023.
FCB’s Chirag Gupta, Maithili Mullick and Pawan Pandey have rank at equal #6.
At #9 is BBDO Mumbai’s Harshil Shah, who scored points over both 2024 and 2023.
The creatives behind McCann Worldgroup’s Buckaroo Footwear “Fit My Feet” campaign have come in at equal #10, scoring all their points in 2024. They are Aaryan Nath, Akshay Raine, Pratik Jagtap, Sanket Kalgaonkar and Shivali Vegad.
Below is the full listing of the 348 creatives from India that won awards (at the shows included in these Creative Rankings) over 2023 and 2024.