Campaign Brief Asia 2024 Korea Creative Rankings: Cheil Worldwide go back to back at #1: Innocean Worldwide and Serviceplan make up the top 3
Cheil Worldwide Seoul has ranked on top of Campaign Brief Asia Creative Rankings for Korea for the second straight year. The agency has been one of Asia’s most consistant and best performing agencies at global and regional shows over 2023 and 2024.
In 2023, Cheil picked up awards at 9 of the 11 shows included in the Campaign Brief Asia Creative Rankings. 2024 was an even stronger performance with the agency winning at MAD Stars, ADFEST, LIA, Spikes Asia, Clio, New York Festivals, Cannes Lions, One Show and D&AD.
Top work included their highly awarded “Knock Knock” campaign for A Silent Emergency Call, Samsung’s “Try Galaxy Fold Experience”, K-Drama Strong Girl Nam-soon’s “Drug Test Poster”, and Kundal Pink Glove’s”The Pink Glove”.
Innocean Worldwide Seoul #2 and Serviceplan Korea #3 both had strong award-winning performances in 2023, but both lost a little momentum over 2024.
Innocean Worldwide won at LIA, New York Festivals, Clio, ADFEST, MAD Stars, Spikes Asia, AWARD and THE WORK in 2023. Their top campaign over that time was Hanwha’s “Solar Beehive”. In 2024 they secured awards at ADFEST, MAD Stars and One Show.
Serviceplan’s #3 ranking comes predominantly from awards won over 2023 wher they recorded strong performances at One Show, MAD Stars, Cannes + Clio, as well as winning at ADFEST, Spikes Asia and D&AD.
Leo Burnett Korea has ranked #4 and started 2024 off with award wins at ADFEST and Spikes Asia.
The Creative Ranking methodology.
Cheil Worldwide Seoul’s Seongphil Hwang, Seungree Kang and Taeyul Ko have backed up last year’s creative performance to again rank at equal #1 in Korea. Along with Suntaeck Kim (#4) and former Cheil creative Hyoeun Jeon (#5) the Cheil creatives sit comfortably on top in the 2024 Campaign Brief Asia Creative Rankings of individual creatives in Korea.
Innocean Worldwide Korea’s Doyu Yang, Nari Moon and Seung-ha Rhee share the #6 ranking with Serviceplan’s Thomas Iksuh Huh ranking #9 and Cheil’s Jesse Wong at #10.