Campaign Brief Asia’s 2024 Singapore Creative Rankings sees VML Singapore jump up to the #1 ranking: Making up the top 6 are MullenLowe, Ogilvy, Forsman & Bodenfors, BLKJ Havas + Le Pub
February 19 2025, 12:52 pm | | No Comments
Campaign Brief Asia’s 2024 Creative Rankings for Singapore has seen VML Singapore take out Agency of the Year. Only 40 points separate MullenLowe, Ogilvy and Forsman & Bodenfors for #2 to #4 on the ranking table. In the individual Singapore Creative Ranking, Forsman & Bodenfors’ Rachel Kennedy is #1 as the most awarded creative.
VML are big improvers in the Creative Rankings, moving up to take top spot from #5 in 2023. In 2023 the agency won big at MAD Stars and took home trophies at LIA, ADFEST, One Show + THE WORK. 2024 was a consistent year for the agency on the awards circuit, winning at 9 of the 12 award shows included in the Campaign Brief Asia Creative Rankings.
At #2, MullenLowe’s award success came from their hilarious “As Close As You Can Get To The” campaign for PRISM+. The agency won awards LIA 24 + 23, One Show 24 + 23, ADFEST 24 + 23, Spikes 24 + 23, D&AD 23, One Asia 24, Cannes 24 and THE WORK 24 + 23.
Ogilvy Singapore has ranked #3 in the country and, interesting, picked up the most creative ranking points for a Singapore agency accross the 2024 award shows – 1045 points. They won multiple awards at LIA, Cannes, One Asia and Spikes Asia.
In a close contest for 2nd to 4th, 2023 winner Forsman & Bodenfors have ranked #4 this year. Only 10 points behind Ogilvy, F&B won at MAD Stars 24 + 23, One Show 23, Clio 24 + 23, New York Festivals 24 + 23, ADFEST 24, Spikes 24, THE WORK 24 + 23, Cannes 23 and AWARD 23.
Most of BLKJ Havas’ points were won at 2024 award shows. Their 760 ranking points places them them #5. They had wins at Spikes, One Asia, LIA, One Show, Clio and THE WORK in 2024.
Le Pub in Singapore moved up from #13 in 2023 to #6 this year.
The Creative Ranking methodology.
Forsman & Bodenfors’ Rachel Kennedy has taken out the top spot the 2024 Creative Ranking of Singapore creatives. She moves up from her previous ranking position of #5 in 2023.
In equal #2 is VML’s Ai-Lin Tan and Ricardo Trongquini, who have scored 1065 creative ranking points from a range of LUX campaigns.
Claudius Keng and Ernest Kok from MullenLowe have both ranked equal #4 – only 5 points behind #2.
Forsman & Bodenfors Gary Lim and Firrdaus Yusoff take out #6 and #7.
MullenLowe’s Ernest Chin and Peh Xin Ying rank #8, with Ogilvy’s Hugo Suissas and Tiago Silva rounding out the top 10.
SINGAPORE’S MOST AWARDED CREATIVES 2024
#1 Rachel Kennedy Forsman & Bodenfors Singapore 1165
#2 Ai-Lin Tan VML Singapore 1065
#2 Ricardo Trongquini VML Singapore 1065
#4 Claudius Keng MullenLowe Singapore 1060
#4 Ernest Kok MullenLowe Singapore 1060
#6 Gary Lim Forsman & Bodenfors Singapore 1050
#7 Firrdaus Yusoff Forsman & Bodenfors Singapore 910
#8 Ernest Chin MullenLowe Singapore 840
#8 Peh Xin Ying MullenLowe Singapore 840
#10 Hugo Suissas Ogilvy Singapore 815
#10 Tiago Silva Ogilvy Singapore 815
#12 Moses Wu Forsman & Bodenfors Singapore 795
#13 Stephan Schwarz Le Pub APAC Singapore 790
#14 Dunstan Lee WPP@CP/Ogilvy Singapore 750
#15 Guilherme Machado BLKJ Havas Singapore 715
#16 Cyril Louis ex-Le Pub APAC Singapore 665
#17 Maggie Michella Ogilvy Singapore 660
#18 Sergey Mastobaev Le Pub APAC Singapore 635
#19 Alex Tan MullenLowe Singapore 605
#20 Loh Seow Khian MullenLowe Singapore 575
#21 Pedro Pedreira Ogilvy Singapore 525
#22 Amaline Lim WPP@CP/Ogilvy Singapore 500
#22 Eva Chin WPP@CP/Ogilvy Singapore 500
#24 Xin Yin Chia VML Singapore 450
#25 Christiano Tonnareli Ogilvy Singapore 440
#26 Sunny Chuang BLKJ Havas Singapore 425
#27 Yuste De Lucas Le Pub APAC Singapore 400
#28 Bruno Andrade Ogilvy Singapore 375
#29 Rudi Zulkifly Le Pub APAC Singapore 370
#29 Zac Ong TBWA\Singapore 370
#31 Su Ann Yip MullenLowe Singapore 345
#32 Ivan Guerra Forsman & Bodenfors Singapore 330
#33 Omar Sotomayor We Are Social Singapore 320
#33 Rong Yi Edelman Singapore 320
#33 Xavier Toh Edelman Singapore 320
#33 Yip Su Ann MullenLowe Singapore 320
#37 Farhan Darma Forsman & Bodenfors Singapore 285
#37 Lena Paik Forsman & Bodenfors Singapore 285
#37 Nikhil Panjwani Ogilvy Singapore 285
#40 Anh Nguyen TBWA\Media Arts Lab Singapore 280
#41 Andrew Ho MullenLowe Singapore 275
#41 Mark Ibaviosa MullenLowe Singapore 275
#43 Aarti Nichlani VML Singapore 270
#43 Ee Min Goh VML Singapore 270
#43 Tulika Shanker VML Singapore 270
#46 Carson Ho Edelman Singapore 260
#47 Bach Tran Ogilvy Singapore 235
#47 Christina Wilson Ogilvy Singapore 235
#47 Gaston Soto Le Pub APAC Singapore 235
#50 Gerald Chue VML Singapore 230
#50 Mark Peeters Le Pub APAC Singapore 230
#50 Robert Nelk Le Pub APAC Singapore 230
#53 Adeline Siow BBH Singapore 205
#53 Kenneth Foo BBH Singapore 205
#55 Ria Ocampo Ogilvy Singapore 180
#56 Uni Lee BLKJ Havas Singapore 165
#57 Angie Featherstone TBWA\Singapore 160
#57 Mark Brenndorfer VML Singapore 160
#58 Dhini Duta Toaster Singapore 150
#58 Guilherme Camargos Ogilvy Singapore 150
#58 Guy Lewis BBH Singapore 150
#58 Livio Gerosa BBH Singapore 150
#62 Gwendelyn Gomez TBWA\Singapore 140
#62 Samantha Branson BLKJ Havas Singapore 140
#64 Oscar Gutierrez Le Pub APAC Singapore 135
#65 Marcus Gee MullenLowe Singapore 130
#66 Jerome Toh Ogilvy Singapore 125
#67 Ivan Loos Le Pub APAC Singapore 120
#67 Jon Loke VML Singapore 120
#67 Marilyn Poh BLKJ Havas Singapore 120
#67 Nusrah Nizam Ogilvy Singapore 120
#67 Rachel Chew Ogilvy Singapore 120
#67 Sonali Ranjit Ogilvy Singapore 120
#67 Vikram James Toaster Singapore 120
#74 Eirma Webster TBWA\Singapore 110
#74 Shanghao Chen Ogilvy Singapore 110
#74 Toan Mai ex Ogilvy Singapore 110
#74 Ziwei Tan Ogilvy Singapore 110
#78 Carlos Camacho GUT Singapore 100
#78 Jeremy Lim VML Singapore 100
#78 Leslin Lim BLKJ Havas Singapore 100
#78 Natasha Benedicta MullenLowe Singapore 100
#78 Nhu Tran MullenLowe Singapore 100
#78 Noveri Mandey MullenLowe Singapore 100
#78 Ozkan Kusay VML Singapore 100
#78 Yuxuan Heng VML Singapore 100
#86 Denise Cheong BLKJ Havas Singapore 95
#87 Andrey Tyukavkin Le Pub APAC Singapore 90
#87 Germaine Chen TBWA\Singapore 90
#87 JengYi Sow TBWA\Singapore 90
#87 Jonathan George TBWA\Media Arts Lab Singapore 90
#87 Karan Parmar TBWA\Media Arts Lab Singapore 90
#87 Lauren Lim TBWA\Singapore 90
#87 Liyana Hidhir MullenLowe Singapore 90
#87 Low Kin Lin MullenLowe Singapore 90
#87 Pim Lai TBWA\Media Arts Lab Singapore 90
#96 Aritira Dutta ex Ogilvy Singapore 85
#97 Catherine Phua Kinetic Singapore 80
#97 Chun Yong Tan Kinetic Singapore 80
#97 Creshelle Padilla Kinetic Singapore 80
#97 Jaron Ngoh TBWA\Singapore 80
#97 Leng Soh Kinetic Singapore 80
#97 Norman Tan Kinetic Singapore 80
#97 Peter Callaghan Grey Singapore 80
#97 Stephen Koswara Kinetic Singapore 80
#97 Wei Yang Chua TBWA\Singapore 80
#106 Akanksha Nair TBWA\Singapore 75
#106 Alan Choong DDB Group Singapore 75
#106 Chee Yi Wong Teeth Singapore 75
#106 Don Lim TBWA\Singapore 75
#106 Kooichi Chee TBWA\Singapore 75
#106 Li Lyn Tan Teeth Singapore 75
#106 Manisha Sharma Toaster Singapore 75
#106 Mikey Batt Teeth Singapore 75
#106 Zavier Toh Edelman Singapore 75
#115 Anam As TBWA\Singapore 65
#115 Graeme Brimmer TBWA\Singapore 65
#115 Raphael Chong TBWA\Singapore 65
#118 Benson Toh DDB Group Singapore 60
#118 Danielle Tong TBWA\Singapore 60
#118 Diego Barboza Le Pub APAC Singapore 60
#118 Emilia Tan TBWA\Singapore 60
#118 Henrique Lemenha Le Pub APAC Singapore 60
#118 Henrique Zirpoli Le Pub APAC Singapore 60
#118 Joanna Lim Seok Gee Monks Singapore 60
#118 Lyla Murugayah Monks Singapore 60
#118 Mariane Barlaan Monks Singapore 60
#118 Priscilla Liew TBWA\Singapore 60
#118 Rachel Khor VML Singapore 60
#118 Rebecca Harbick Monks Singapore 60
#118 Sandhya Mathura Ogilvy Singapore 60
#118 Trong Ronakiat BLKJ Havas Singapore 60
#132 Adrian Gambaretto Ogilvy Singapore 55
#132 Jason Nartey Ogilvy Singapore 55
#132 Nicolas Iampolsky Ogilvy Singapore 55
#135 Andrew Nicholas Yap Le Pub APAC Singapore 50
#135 Stephen Kyriakou VML Singapore 50
#135 Willian Walter Watters Le Pub APAC Singapore 50
#138 Amirul Daniel TBWA\Singapore 45
#138 Anant Rajan BLKJ Havas Singapore 45
#138 Arjun Raina VML Singapore 45
#138 Casimir Simon BLKJ Havas Singapore 45
#138 Chan Woei Hern VeynerMedia APAC 45
#138 Charis Welikande MRM//McCann Singapore 45
#138 Daniel Nazareth BLKJ Havas Singapore 45
#138 Gaurav Singh Edelman Singapore 45
#138 Heizal Yow MullenLowe Singapore 45
#138 Jierick Ng MRM//McCann Singapore 45
#138 Joeann Tan MullenLowe Singapore 45
#138 Ken Kaneko TBWA\Singapore 45
#138 Kezia Joy Christni MullenLowe Singapore 45
#138 Marco Rotoli Edelman Singapore 45
#138 Marcos Becker BLKJ Havas Singapore 45
#138 Pearlyn Chang MullenLowe Singapore 45
#138 Sanover Srivastava Edelman Singapore 45
#138 Timothy Ong TBWA\Singapore 45
#138 Yong Ping Loo TBWA\Singapore 45
#157 Astri Nursalim Kinetic Singapore 40
#157 Gian Jonathan Kinetic Singapore 40
#157 Kate Tong VML Singapore 40
#157 Lovinia Ee VML Singapore 40
#157 Matthew Ho VML Singapore 40
#157 Meryke Naude MullenLowe Singapore 40
#157 Sheryn Au VML Singapore 40
#164 Adrian Loo McCann Worldgroup Singapore 30
#164 Adryanto Santosa Toaster Singapore 30
#164 Ai Wei Lua VML Singapore 30
#164 Amanda Devarajan TBWA\Singapore 30
#164 Amanda Ler BBDO Singapore 30
#164 Anthony Mustard Ogilvy Singapore 30
#164 Aslinda Khanafi VML Singapore 30
#164 ChengHui Ang TBWA\Singapore 30
#164 Chin Wei Li Grey Singapore 30
#164 Claudia Zhou Monks Singapore 30
#164 Corey Cruz VML Singapore 30
#164 Dalton Choo BLKJ Havas Singapore 30
#164 Daniel Samson Monks Singapore 30
#164 Gelo Lico VML Singapore 30
#164 Grace Wong BBH Singapore 30
#164 Guy Sexty VML Singapore 30
#164 Hazrul Idzwan Lamin Moving Bits Singapore 30
#164 Ishan Venkat BLKJ Havas Singapore 30
#164 Ivan Ng BBDO Singapore 30
#164 Janath Gamage Ogilvy Singapore 30
#164 Jay Soo Moving Bits Singapore 30
#164 Jocelyn Chabanis Publicis PG One Singapore 30
#164 Liam Annis TBWA\Singapore 30
#164 Liu Jun Qian TBWA\Singapore 30
#164 Luke Somasundram BBH Singapore 30
#164 Melvin Poon TBWA\Singapore 30
#164 Meyvi Wedelia Toaster Singapore 30
#164 Noorshafiq Sanusi Grey Singapore 30
#164 Patricio Lobose Monks Singapore 30
#164 Patrick Elicano MRM//McCann Singapore 30
#164 Preet Kaur MRM//McCann Singapore 30
#164 Swapnil Bhalerao Publicis PG One Singapore 30
#164 Syafiq Zulkifli Grey Singapore 30
#164 Vaishnav Balasubramaniam Publicis PG One Singapore 30
#164 Vanessa Soh Monks Singapore 30
#164 Viraj Swaroop VML Singapore 30
#200 Alan Teo VML Singapore 15
#200 Alex Yeo DDB Group Singapore 15
#200 Alfred Teo O’Meteor Singapore 15
#200 Andres Lopez VML Singapore 15
#200 Beatrice Ong VML Singapore 15
#200 Boston Ho DDB Group Singapore 15
#200 Chris Leow TBWA\Singapore 15
#200 Chris Lew TBWA\Singapore 15
#200 Chun Boon Chang Teeth Singapore 15
#200 Desmond Kuah O’Meteor Singapore 15
#200 Dionne Lee DDB Group Singapore 15
#200 Edric Cheong DDB Group Singapore 15
#200 Edward Teo DDB Group Singapore 15
#200 Emily Mok VML Singapore 15
#200 Hui Li Tan VML Singapore 15
#200 Jason Chan DDB Group Singapore 15
#200 Joshua Sim VML Singapore 15
#200 Julian Tan VML Singapore 15
#200 Lay Liu DDB Group Singapore 15
#200 Max Chen MRM//McCann Singapore 15
#200 Ong Beng Wee DDB Group Singapore 15
#200 Ong Hui Yu DDB Group Singapore 15
#200 Reza Nooresani VML Singapore 15
#200 Sebastian Chew DDB Group Singapore 15
#200 Shawn Tan TBWA\Singapore 15
#200 Su-Lynn Goh TBWA\Singapore 15
#200 Sum Qianyo VML Singapore 15
#200 Teck Chong Leo O’Meteor Singapore 15
#200 Tytan Chang DDB Group Singapore 15
#200 Virnice Tan VML Singapore 15
#200 Yashanti Yap TBWA\Singapore 15
#200 Zachary Desker TBWA\Singapore 15
#200 Zulazfar Ahmed VML Singapore 15