Jackie W.K. Jeong relocates to join Cheil Indonesia as Head of Director Retail and Campaign
Cheil Indonesia has added Jackie W.K. Jeong, a marketing visionary with a 18-year career at the intersection of global retail strategy and integrated brand experiences. Known for his transformative projects in markets as diverse as Europe, North & South America, and Middle East Jeong’s appointment as Head of Retail and Campaign marks a new chapter for the agency in delivering groundbreaking solutions for clients in Indonesia.
Jeong’s professional journey is as dynamic as the brands he’s served. From leading flagship rollouts for Samsung in London and Stockholm to crafting Hyundai Motor’s iconic brand exhibition center in Korea—earning accolades like the Red Dot and iF design awards—his career is a masterclass in blending cultural insights with innovative design.
Among his recent achievements, Jeong spearheaded omni-channel campaigns for Samsung’s Galaxy series and Bespoke appliances, seamlessly integrating retail, digital, and experiential marketing. He also developed enterprise solutions for B2B clients across verticals such as Consumer Electronics, Automotive, Entertainment, and Government sectors making him a true multi-disciplinary leader.
“I’ve always believed that great marketing doesn’t just sell—it creates moments that matter,” said Jeong. “Indonesia is a market bursting with energy and potential, and I’m excited to bring my global experience here to craft campaigns and retail strategies that truly resonate with Indonesian consumers.”
Joo Hwan Kim, CEO of Cheil Indonesia, said: “Jackie’s track record is truly remarkable. His ability to navigate cultural nuances while delivering innovative, business-driven solutions makes him uniquely positioned to lead our retail and campaign initiatives. We are confident that his leadership will inspire our team and elevate the experiences we deliver for our clients.”
Jeong’s diverse background, which includes executive roles at Cheil Worldwide, CJ ENM’s CJ LiveCity, and the Jeju Forum, reflects his expertise in creating transformative marketing strategies and brand experiences. Whether managing large-scale events hosting world-class leaders or conceptualizing themed retail environments, Jeong has consistently demonstrated a commitment to innovation and excellence.
With Jeong’s appointment, Cheil Indonesia reaffirms its commitment to bringing globally inspired, locally relevant solutions to the country’s dynamic marketing landscape.