Ogilvy continues their dominant run in Thailand following the release of Campaign Brief Asia’s 2024 Creative Rankings: Wolf Bkk, VML Thailand, BBDO Bangkok + Choojai & Friends make up top 5
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For the 6th Creative Rankings in a row Ogilvy Thailand has topped the agency table for Thailand in the Campaign Brief Asia 2024 Creative Rankings. It’s a remarkable performance from Ogilvy with 3,685 ranking points. Wolf Bkk has jumped up from #5 to #2 this year, with VML ranked at #3. Ogilvy’s Gumpon Laksanajinda leads the way in the individual creative rankings.
Ogilvy Thailand has again proved that they are a creative powerhouse in Asia. Their total of 3,685 creative ranking points is made up of 2,240 points across award shows in 2023 and 1445 points across 2024. Their strong performance sees Ogilvy continue to be the #1 ranked agency in Thailand, in addition to be firmly placed in the Top 6 most awarded agencies overall in Asia.
At #2 is Wolf Bkk who had a very strong 2024, accumulating 1325 creative ranking points. Their top awards success came from One Asia, LIA and ADFEST this year, as well as New York Festivals 23 and AWARD 23.
VML has ranked #3 and have been strong performers at ADFEST over this rankings period. They also won multiple awards at MAD Stars, THE WORK and Spikes in 2024.
BBDO Bangkok are ranked #4 on 955 points, just ahead of Choojai & Friends Bangkok at #5 on 925 points.
BBDO’s top shows included both years of ADFEST and THE WORK. They also won at Cannes 23, Spikes 24, One Asia 24 and Clio 24.
Choojai & Friends have shot up Thailand’s Creative Rankings in 2024 from the success of their “Sammakorn Not Sanpakorn” short film. The much loved film won at Cannes, D&AD, One Asia, New York Festivals, LIA, ADFEST, Spikes and THE WORK.
In #6, Leo Burnett Thailand scored points fairly evenly across both 2024 and 2023, which included awards at global shows; LIA, Cannes and Clio.
The Creative Ranking methodology.
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Ogilvy Thailand’s CCO Gumpon Laksanajinda is Thailand’s most awarded creative across the Campaign Brief Asia Creative Rankings period.
TBWA Thailand\Juice’s Yarinda Ketjumpol has moved up one position to be ranked #2 this year. She previously was part of the successful Wolf Bkk creative team. At #3 is Ogilvy’s retired former CCO Nopadol Srikieatikajohn. All of Srikieatikajohn’s points are from award shows in 2023.
Sour Bangkok’s Kanyaporn Longprasert is ranked at #4, just ahead of Leo Burnett Thailand’s Prasert Vijitpawan in #5.
TBWA Thailand\Juice and ex-Wolf BKK creatives take out the next 3 spots, with Anin Sriurairatana #6, Nopharit Dusadeedumkoeng #7 and Smita Tronglakkana #8
Co-Founder and Chief Creative Officer at Wolf BKK, Torsak Chuenprapar sits at #9.
In equal #10 are Ogilvy Thailand’s Phathorn Petchpirum and Sarayut Tangpongsiraprapa.