Leo Burnett Taiwan ranks #1 in the Campaign Brief Asia 2024 Creative Rankings for Taiwan ahead of Ogilvy, Dentsu Creative and VML

Leo Burnett Taiwan has jumped to the top of the Campaign Brief Asia 2024 Creative Rankings for Taiwan moving in front of Ogilvy Taiwan, who have held top spot over the past two Creative Rankings.

Leo Burnett Taiwan enjoyed a very successful 2024 at the award shows included in these Campaign Brief Asia Creative Rankings. Across 2024 award shows they scored 1380 creative ranking points of their overall total 1475 points.

The agency’s top performances were at Cannes Lions, Spikes Asia and One Asia. They also won at LIA, One Show, New York Festivals, D&AD, MAD Stars and ADFEST. Their top campaigns were “Paper Organs” and “Hear My Last Wish” both for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center.

Ranked #2 is Ogilvy Taiwan, whose top show was LIA 2024 where they won a Grand LIA and Gold Statue for HPV Cancer Prevention’s “The Life Bureau” and a Gold for Luckin Coffee’s “Moutai Latte”.

They also scored points at D&AD and THE WORK in 2024, and LIA, Clio, THE WORK and Spikes Asia in 2023.

Taiwan’s third ranked agency, Dentsu Creative was the only other agency to see international success at the award shows included in the Campaign Brief Asia 2024 Creative Rankings. They won trophies at Cannes and Clio in 2023, and collected points from One Asia 24, Spikes 24, MAD Stars 23, ADFEST 23 and THE WORK 24 + 23.

The Creative Ranking methodology.

The Leo Burnett creative team behind the award-winning Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center campaigns are the top ranked creatives in the Taiwan Creative Rankings.

Yao Song is ranked #1 with 1565 creative ranking points. In addition to his 2024 award show wins with Leo Burnett, Song also won awards in 2023 with his previous agency, Dentsu Creative Taiwan.

Leo Burnett’s Yuan Chuang is ranked #2, followed closely by Eric Lin, Hao Tseng and Kumi Ku at equal #3.

Gene Wu and Kimi Tseng from Ogilvy Taiwan are ranked equal #6, ahead of fellow Ogilvy creatives Andrew Feng #8 and Zoe Tsai #10.

At #9 in Taiwan is freelancer creative Guang-Che Huang.

TAIWAN’S MOST AWARDED CREATIVES 2024

#1 Yao Song Leo Burnett Taiwan 1565
#1 Yuan Chuang Leo Burnett Taiwan 1395
#3 Eric Lin Leo Burnett Taiwan 1380
#3 Hao Tseng Leo Burnett Taiwan 1380
#3 Kumi Ku Leo Burnett Taiwan 1380
#6 Gene Wu Ogilvy Taiwan 530
#6 Kimi Tseng Ogilvy Taiwan 530
#8 Andrew Feng Ogilvy Taiwan 485
#9 Guang-Che Huang Freelance 380
#10 Zoe Tsai Ogilvy Taiwan 315
#11 Kao Kao Ogilvy Taiwan 305
#12 Orca Yu Ogilvy Taiwan 285
#13 Alice Chou Dentsu Creative Taiwan 270
#14 Samuel Cheng Dentsu Creative Taiwan 200
#15 Peggy Shen Dentsu Creative Taiwan 170
#16 Akira Chen Heartbeat Creative Lab Taiwan 150
#16 Chison Hsiao Ogilvy Taiwan 150
#16 Morris Chen Medialand Digital Strategy Taiwan 150
#16 Mumu Lo Ogilvy Taiwan 150
#16 Poppy Sun Medialand Digital Strategy Taiwan 150
#16 Zelda Chuang Ogilvy Taiwan 150
#23 Koko Chen VML Taiwan 145
#24 Luka Chen Ogilvy Taiwan 135
#25 Candy Chang Ogilvy Taiwan 130
#26 Shelly Lin Dentsu Creative Taiwan 125
#27 Amy Liu Ogilvy Taiwan 120
#27 Devin Lan Medialand Digital Strategy Taiwan 120
#27 Luke Kao Ogilvy Taiwan 120
#27 Meilin Liu Ogilvy Taiwan 120
#27 Susan Liu Ogilvy Taiwan 120
#27 Yushan Lin Ogilvy Taiwan 120
#33 Ellen Lin Ogilvy Taiwan 105
#34 Jimmy Fan Leo Burnett Taiwan 100
#34 Ryan Liao Dentsu Creative Taiwan 100
#36 Bing Shen Ogilvy Taiwan 95
#36 Jin Yang Leo Burnett Taiwan 95
#36 Poya Hsu Dentsu Creative Taiwan 95
#36 Sweemy Cui Ogilvy Taiwan 95
#36 Zhenbao Wang Ogilvy Taiwan 95
#41 Alice Yeh Ogilvy Taiwan 90
#41 Joe Liao Dentsu Creative Taiwan 90
#41 Kelly Chiu Ogilvy Taiwan 90
#41 Matt Wu Ogilvy Taiwan 90
#41 Rhyme Hsieh Ogilvy Taiwan 90
#41 Wu Min-lung VML Taiwan 90
#47 David Huang Leo Burnett Taiwan 80
#47 Kenji Ho Leo Burnett Taiwan 80
#47 Parris Chew Leo Burnett Taiwan 80
#50 Ai Hsiao VML Taiwan 75
#50 Alain Hu Hufax Arts Taiwan 75
#50 Bow Hsu Dentsu Creative Taiwan 75
#50 Chia Hsu Dentsu Creative Taiwan 75
#50 Hayley Wen Dentsu Creative Taiwan 75
#50 Hilda Wong Ogilvy Taiwan 75
#50 Hugh Huang Medialand Digital Strategy Taiwan 75
#50 Judy Tao Dentsu Creative Taiwan 75
#50 Julian Kuo Dentsu Creative Taiwan 75
#50 Lewis Wang Ogilvy Taiwan 75
#60 Jacky Hsu Dentsu Creative Taiwan 70
#60 Sunny Chen Dentsu Creative Taiwan 70
#60 Vera Fang Dentsu Creative Taiwan 70
#63 Carol Lo Dentsu Creative Taiwan 60
#63 Cloud Kao VML Taiwan 60
#63 Eason Yu Dentsu Creative Taiwan 60
#63 Fa-Hsiang Hu Hufax Arts Taiwan 60
#63 Hailey Lin VML Taiwan 60
#63 Hall Jiang ACE Communications Taiwan 60
#63 Ivy Chiang Dentsu Creative Taiwan 60
#63 Jesse Chen Humanoid Taiwan 60
#63 Kevin Huang Dentsu Creative Taiwan 60
#63 Lee Chen VML Taiwan 60
#63 Mika Wu Dentsu Creative Taiwan 60
#63 Ray Pan ACE Communications Taiwan 60
#63 Rex Lin VML Taiwan 60
#63 Richard Chang Chien Dentsu Creative Taiwan 60
#63 Shan Chen Ogilvy Taiwan 60
#63 Shao Shao ex Ogilvy Taiwan 60
#63 Shower Lin ACE Communications Taiwan 60
#63 Sofie Lin Ogilvy Taiwan 60
#63 Tung Wang Ogilvy Taiwan 60
#63 Yun Liu Hufax Arts Taiwan 60
#63 Zola Wu Ogilvy Taiwan 60
#63 Zoy Chen VML Taiwan 60
#85 Yi Shiun Chen Ogilvy Taiwan 55
#86 Ben Hu VML Taiwan 45
#86 Bomb Hsu United Communication Group Taiwan 45
#86 Chia-yu Yeh Humanoid Taiwan 45
#86 Di Hu Hufax Arts Taiwan 45
#86 Eve Chen VML Taiwan 45
#86 Ever Chang VML Taiwan 45
#86 Fei Hu Hufax Arts Taiwan 45
#86 Hugo Chiang VML Taiwan 45
#86 Irene Kuo Dentsu Creative Taiwan 45
#86 Jian Jun Heartbeat Creative Lab Taiwan 45
#86 Joyce Lo VML Taiwan 45
#86 Lilian Yeh IDEATA Advertising Taiwan 45
#86 Louis Wang Ogilvy Taiwan 45
#86 Lynn Lin United Communication Group Taiwan 45
#86 Marshal Chen Dentsu Creative Taiwan 45
#86 Ming Lee Ogilvy Taiwan 45
#86 Olivia Zhou Heartbeat Creative Lab Taiwan 45
#86 Pearson Tsim VML Taiwan 45
#86 Ruby Chen Dentsu Creative Taiwan 45
#86 Sammy Chen IDEATA Advertising Taiwan 45
#86 Sharon Hsieh Ogilvy Taiwan 45
#86 Steve Tseng Dentsu Creative Taiwan 45
#86 Will Chen Dentsu Creative Taiwan 45
#86 Woody Huang Dentsu Creative Taiwan 45
#86 Xiaomic Lin Dentsu Creative Taiwan 45
#111 Suzanne Huang Dentsu Creative Taiwan 40
#112 Ari Lee Dentsu Creative Taiwan 30
#112 Bird Chiu Ogilvy Taiwan 30
#112 Chienyu Chen Heartbeat Creative Lab Taiwan 30
#112 Chun-Yi Shen Heartbeat Creative Lab Taiwan 30
#112 Claire Chang Ogilvy Taiwan 30
#112 Corn Yu Medialand Digital Strategy Taiwan 30
#112 Finch Hsu Dentsu Creative Taiwan 30
#112 Hsin He Heartbeat Creative Lab Taiwan 30
#112 Ivan Chiu Heartbeat Creative Lab Taiwan 30
#112 Jason Yang VML Taiwan 30
#112 Jocelyn Chiang Dentsu Creative Taiwan 30
#112 Madeline Chen Ogilvy Taiwan 30
#112 Mumu Mu Ogilvy Taiwan 30
#112 Nancy Lee Dentsu Creative Taiwan 30
#112 Renee Chen Ogilvy Taiwan 30
#112 Ryan Hong Humanoid Taiwan 30
#112 Sally Yuan Humanoid Taiwan 30
#112 Shao Jie Jiang Heartbeat Creative Lab Taiwan 30
#112 Shih Hsiang Wang Heartbeat Creative Lab Taiwan 30
#112 Sleeping Sun Dentsu Creative Taiwan 30
#112 Smallker Cheng Medialand Digital Strategy Taiwan 30
#112 Timothy Yeh VML Taiwan 30
#112 Tony Lin Dentsu Creative Taiwan 30
#112 Tzuhsuan Hung Humanoid Taiwan 30
#112 Vincent Chen Dentsu Creative Taiwan 30
#112 Wei Lin Sun Heartbeat Creative Lab Taiwan 30
#112 Yvaine Ou Dentsu Creative Taiwan 30
#139 Alice Lin Dentsu Creative Taiwan 15
#139 Asa Wu United Communication Group Taiwan 15
#139 Aurther Lo Dentsu Creative Taiwan 15
#139 Birdy Lee Dentsu Creative Taiwan 15
#139 Cathy Chao Dentsu Creative Taiwan 15
#139 Chang Yu Liu Ogilvy Taiwan 15
#139 Chin-Sheng Lee Hufax Arts Taiwan 15
#139 Christine Hung Dentsu Creative Taiwan 15
#139 Cynthia Hsiao Dentsu Creative Taiwan 15
#139 Daphne Liu Hufax Arts Taiwan 15
#139 Dory Liu VML Taiwan 15
#139 Ella Huang Dentsu Creative Taiwan 15
#139 Fuyu Hsu Ogilvy Taiwan 15
#139 Ganhow Hsu Humanoid Taiwan 15
#139 Gigi Hsueh Ogilvy Taiwan 15
#139 Gwen Chen United Communication Group Taiwan 15
#139 Ian Chiu Heartbeat Creative Lab Taiwan 15
#139 Ivo Lee United Communication Group Taiwan 15
#139 Janus Peng Dentsu Creative Taiwan 15
#139 Jill Yin Ogilvy Taiwan 15
#139 Justin Chia Dentsu Creative Taiwan 15
#139 Katherine Huang Heartbeat Creative Lab Taiwan 15
#139 Kevin Lin Heartbeat Creative Lab Taiwan 15
#139 Lala Chuang Dentsu Creative Taiwan 15
#139 Lucas Kao Humanoid Taiwan 15
#139 Maggie Chen Dentsu Creative Taiwan 15
#139 Nine Wu Dentsu Creative Taiwan 15
#139 Nora Chia Ogilvy Taiwan 15
#139 Olivia Hsu Dentsu Creative Taiwan 15
#139 Ping Ko Humanoid Taiwan 15
#139 Rosen Hsu Dentsu Creative Taiwan 15
#139 Sam Huang Ogilvy Taiwan 15
#139 Sharon Lin Dentsu Creative Taiwan 15
#139 Ting Yu Liu Dentsu Creative Taiwan 15
#139 Vik Liu VML Taiwan 15
#139 Yiling Chou Dentsu Creative Taiwan 15
#139 Yun Shan Hufax Arts Taiwan 15
#139 Zoe Zou Heartbeat Creative Lab Taiwan 15
#139 Zoey Chen Heartbeat Creative Lab Taiwan 15

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