Dentsu Inc Tokyo, TBWA\Hakuhodo Tokyo and VML Ogilvy Tokyo fill top 3 positions in the 2024 Campaign Brief Asia Creative Rankings for Japan

Dentsu Inc Tokyo has continued to demonstrate their outstanding creative pedigree with a dominant performance across global and regional award shows. The agency is again ranked #1 in Japan and scored a massive 4,240 creative ranking points in these 2024 Campaign Brief Asia Creative Rankings. TBWA\Hakuhodo Tokyo and VML Ogilvy Tokyo also were strong creative performers and continue to rank #2 and #3 in Japan.

It was a huge performance for Dentsu Inc Tokyo in these 2024 Campaign Brief Asia Creative Rankings. Dentsu Inc Tokyo had massive award-winning performances at both One Show (630 points) and ADFEST (590 points) in 2024. They also won multiple awards at MAD Stars, D&AD, Clio, Cannes Lions and LIA.

In 2023 Dentsu Inc Tokyo’s top performance was at Cannes Lions, as well as performing very strongly at ADFEST, One Show, LIA and Spikes Asia.

TBWA\Hakuhodo Tokyo is again ranked #2 in Japan and also enjoyed great success at 2024 awards shows. The agency’s 2220 creative ranking points in 2024 came from big performances at LIA, One Show, New York Festivals, AWARD, MAD Stars, Cannes, ADFEST and Spikes.

And in 2023, they won awards at 10 of the 11 award shows included in the Campaign Brief Asia Creative Rankings.

At #3, VML Ogilvy Tokyo also enjoyed impressive success over the 2023 global and regional shows. They won big at LIA (440 points), and won at MAD Stars, THE WORK, One Show, D&AD, Clio and Spikes Asia.

VML Ogilvy Tokyo’s top awards performances in 2024 were at LIA, Spikes Asia and ADFEST.

Winning multiple awards in 2024 at One Show, Spikes and ADFEST, Six Inc Tokyo is ranked #4 this year. They won at Cannes Lions in both 24 + 23, and picked up trophies at 4 other shows.

TBWA\Media Arts Lab Tokyo scored 520 creative ranking points at 2024 award shows, winning at One Asia, MAD Stars and D&AD.

The Creative Ranking methodology.

Dentsu Inc Tokyo’s Yoshihiro Yagi has taken out top spot in Japan’s Creative Rankings of individual creatives. Yagi, who ranked equal #7 in 2023, is followed closely by Mariko Fukuoka, also from Dentsu, at #2.

In #3, is 2023’s highest ranked creative Yuhei Ito. Ito is just ahead of fellow TBWA\Hakuhodo Tokyo creatives Masatoshi Usami and Takeshi Matsuda – both ranked equal #4.

Mina Sugioka of Dentsu Inc is ranked #6, slightly in front of LUL Inc Tokyo’s Daisuke Hatakeyama at #7.

Dentsu’s Nanae Ishikawa #7 and Asuka Yamamoto + Hiroyuki Kato are all ranked equal #9.

JAPAN’S MOST AWARDED CREATIVES 2024

#1 Yoshihiro Yagi Dentsu Inc Tokyo 2215
#2 Mariko Fukuoka Dentsu Inc Tokyo 2105
#3 Yuhei Ito TBWA\Hakuhodo Tokyo 2000
#4 Masatoshi Usami TBWA\Hakuhodo Tokyo 1980
#4 Takeshi Matsuda TBWA\Hakuhodo Tokyo 1980
#6 Mina Sugioka Dentsu Inc Tokyo 1785
#7 Daisuke Hatakeyama LUL Inc Tokyo 1760
#8 Nanae Ishikawa Dentsu Inc Tokyo 1685
#9 Asuka Yamamoto Dentsu Inc Tokyo 1670
#9 Hiroyuki Kato Dentsu Inc Tokyo 1670
#11 Yosuke Sugioka TBWA\Hakuhodo Tokyo 1370
#12 Hirohisa Fujiwara VML Ogilvy Tokyo 1300
#12 Tomohiko Setoyama VML Ogilvy Tokyo 1300
#12 Wataru Saito VML Ogilvy Tokyo 1300
#15 Yutaro Nagata TBWA\Hakuhodo Tokyo 1175
#16 Aya Naito TBWA\Hakuhodo Tokyo 970
#16 Ryota Haraguchi TBWA\Hakuhodo Tokyo 970
#16 Shohei Ooishi TBWA\Hakuhodo Tokyo 970
#19 Nobuhiro Arai TBWA\Hakuhodo Tokyo 870
#20 Yuta Okuyama Six Inc Tokyo 825
#21 Fumitaka Takano VML Ogilvy Tokyo 760
#22 Kei Kawabe Hakuhodo Inc Tokyo 680
#23 Manabu Mizuno Good Design Company Tokyo 595
#24 Ryo Kobayashi TBWA\Hakuhodo Tokyo 545
#25 Yusuke Koyanagi Dentsu Inc Tokyo 515
#26 Arisa Takada TBWA\Media Arts Lab Tokyo 430
#26 Asami Yamashita TBWA\Media Arts Lab Tokyo 430
#26 Chisato Oka TBWA\Media Arts Lab Tokyo 430
#26 Issei Usui TBWA\Media Arts Lab Tokyo 430
#26 Maiya Kinoshita TBWA\Media Arts Lab Tokyo 430
#26 Yukai Nishimura TBWA\Media Arts Lab Tokyo 430
#26 Zamir Antonio TBWA\Media Arts Lab Tokyo 430
#33 Takatoshi Kaneko VML Ogilvy Tokyo 425
#33 Yosuke Kurata VML Ogilvy Tokyo 425
#35 Haruko Tsutsui Dentsu Inc Tokyo 390
#36 Kazuya Tanino VML Ogilvy Tokyo 380
#36 Yukie Itakura VML Ogilvy Tokyo 380
#38 Naoki Tanaka Dentsu Inc Tokyo 305
#39 Kei Ishizuka Dentsu Digital Tokyo 295
#39 Shiho Kurihara Dentsu Digital Tokyo 295
#41 Katsuya Arai TBWA\Hakuhodo Tokyo 285
#42 Miyuki Ito Dentsu Inc Tokyo 250
#43 Norikuni Takamiya Honda Office Tokyo 245
#43 Takuma Takasaki Dentsu Inc Tokyo 245
#45 Tina Toda Dentsu Inc Tokyo 225
#46 Iori Anegawa Dentsu Inc Tokyo 210
#46 Kazuke Sato Dentsu Inc Tokyo 210
#46 Kotoha Tanaka VML Ogilvy Tokyo 210
#46 Natsuki Tomoda Dentsu Inc Tokyo 210
#46 Satoshi Kohno Dentsu Inc Tokyo 210
#51 Scott Dungate Wieden + Kennedy Tokyo 205
#51 Sia Nan Beacon Communications / Publicis Groupe 205
#51 Takahiro Nagai Hakuhodo Kettle Tokyo 205
#51 Yuichiro Oku Hakuhodo Kettle Tokyo 205
#55 Sakura Yamaguchi Dentsu Inc Tokyo 200
#56 Kazunori Kawagoshi Dentsu Inc Tokyo 190
#56 Sayaka Arimoto Dentsu Inc Tokyo 190
#56 Shimpei Mizumoto Dentsu Inc Tokyo 190
#59 Nishant Shah Beacon Leo Burnett Tokyo 175
#59 Seri Tanaka Dentsu Inc Tokyo 175
#61 Iori Hayakawa VML Ogilvy Tokyo 165
#61 Jeong-Ho Im Mount Inc Tokyo 165
#61 Marina Danjo Wieden + Kennedy Tokyo 165
#64 Curro de la Villa Wieden + Kennedy Tokyo 160
#64 Kensui Arao VML Ogilvy Tokyo 160
#64 Sakura Hotta Dentsu Inc Tokyo 160
#64 Yasushi Arikawa VML Ogilvy Tokyo 160
#64 Yusuke Sato Dentsu Inc Tokyo 160
#69 Asuka Matsuoka Honda Office Tokyo 145
#69 Tatsuya Abe Honda Office Tokyo 145
#69 Yusuke Sugioka TBWA\Hakuhodo Tokyo 145
#72 Kazuhiro Shimura Dentsu Inc Tokyo 140
#73 Koga Shimura Hakuhodo Kettle Tokyo 130
#73 Naho Kosukegawa Hakuhodo Inc Tokyo 130
#73 Taro Taniwaki Hakuhodo Inc Tokyo 130
#76 Issei Ishikura Droga5 Tokyo 120
#76 Kana Koyama Dentsu Inc Tokyo 120
#76 Kaname Kimura McCann Worldgroup Tokyo 120
#76 Kaoru Sugano Dentsu Inc Tokyo 120
#76 Kimiko Sekido Dentsu Inc Tokyo 120
#76 Manabu Kimura Dentsu Inc Tokyo 120
#76 Masaru Uemura VML Ogilvy Tokyo 120
#76 Mayumi Morita VML Ogilvy Tokyo 120
#76 Reika Kobayashi McCann Worldgroup Tokyo 120
#76 Shun Matsuzaka McCann Worldgroup Tokyo 120
#76 Yiwen Kao Dentsu Inc Tokyo 120
#76 Yukari Oka Dentsu Inc Tokyo 120
#76 Yusuke Shimano Puyoringo Project Tokyo 120
#89 Shumpei Murata Dentsu Inc Tokyo 110
#90 Norihiro Matsuo Hakuhodo Kettle Tokyo 105
#91 Kazuhi Yoshikawa Wieden + Kennedy Tokyo 100
#91 Yoshi Hozumi TBWA\Media Arts Lab Tokyo 100
#93 Hiroyuki Furuta Freelance Tokyo 90
#94 Jumpei Iwata Dentsu Inc Tokyo 80
#94 Ryohei Yabusaki Dentsu Inc Tokyo 80
#94 Yuki Nakao Dentsu Inc Tokyo 80
#97 Fumihiro Tokue VML Ogilvy Tokyo 75
#97 Naoto Nishio VML Ogilvy Tokyo 75
#97 Shimura Kazuhiro Dentsu Inc Tokyo 75
#97 Takeshi Nozoe Six Inc Tokyo 75
#97 Taku Tsuboi Six Inc Tokyo 75
#97 Tatsuki Ikezawa Hakuhodo Inc Tokyo 75
#97 Tomohiro Hieda Six Inc Tokyo 75
#104 Daijiro Tomiku Hakuhodo Kettle Tokyo 70
#104 Hanako Abe Droga5 Tokyo 70
#104 Mariko Tozawa TBWA\Hakuhodo Tokyo 70
#104 Michinari Matsuwaka Puyoringo Project Tokyo 70
#104 Riko Koide Droga5 Tokyo 70
#104 Saki Terashita Droga5 Tokyo 70
#104 Satoshi Otsuka Droga5 Tokyo 70
#104 Shiguemoto Gabe TBWA\Hakuhodo Tokyo 70
#104 Yoshihiro Kono TBWA\Hakuhodo Tokyo 70
#104 Yumika Ota Wieden + Kennedy Tokyo 70
#114 Noriaki Onoe Dentsu Inc Tokyo 65
#114 Tatsuro Usui Dentsu Inc Tokyo 65
#114 Tomochika Hida Dentsu Inc Tokyo 65
#114 Tomoka Urata Dentsu Inc Tokyo 65
#118 Dauiro Tomiku Hakuhodo Kettle Tokyo 60
#118 Kana Hamano Droga5 Tokyo 60
#118 Kyoko Kita Dentsu Inc Tokyo 60
#118 Masumi Komuro Freelance Tokyo 60
#118 Midori Manda Dentsu Inc Tokyo 60
#118 Misora Kambe Dentsu Inc Tokyo 60
#118 Momoka Fukuyado Dentsu Inc Tokyo 60
#118 Motonori Sugiyama Droga5 Tokyo 60
#118 Nao Arai Dentsu Inc Tokyo 60
#118 Ryohei Nagaoka Dentsu Inc Tokyo 60
#118 Shota Hatanaka Hakuhodo Kettle Tokyo 60
#118 Sumire Ono Dentsu Inc Tokyo 60
#118 Taro Kimura Dentsu Inc Tokyo 60
#118 Yusuke Shimazu Dentsu Inc Tokyo 60
#131 Asako Taki Dentsu Inc Tokyo 50
#131 Mai Shibatani Dentsu Inc Tokyo 50
#131 Takuya Fujita Dentsu Inc Tokyo 50
#134 Asae Tanaka VML Ogilvy Tokyo 45
#134 Kensuke Tsugaru Wieden + Kennedy Tokyo 45
#134 Naoya Kataoka VML Ogilvy Tokyo 45
#134 Nedal Ahmed Wieden + Kennedy Tokyo 45
#134 Shingo Izumi VML Ogilvy Tokyo 45
#134 Shohei Kawada Wieden + Kennedy Tokyo 45
#140 Andrés Aguilar UltraSuperNew Tokyo 40
#140 Francois Claverie UltraSuperNew Tokyo 40
#140 Masahiro Eguchi Dentsu Inc Tokyo 40
#140 Masao Kosaka I&S BBDO Tokyo 40
#140 Nagisa Haruta Dentsu Inc Tokyo 40
#140 Nobuaki Nogamoto UltraSuperNew Tokyo 40
#140 Oguzcan Kaganoguzbeyoglu UltraSuperNew Tokyo 40
#140 Sayu Fujii UltraSuperNew Tokyo 40
#140 Takahiro Hosoda TBWA\Hakuhodo Tokyo 40
#140 Takahiro Sakai I&S BBDO Tokyo 40
#140 Yukina Oshibe I&S BBDO Tokyo 40
#151 Andrew Miller Wieden + Kennedy Tokyo 30
#151 Chika Watanabe Pot Inc Tokyo 30
#151 Christie Way Beacon Communications / Publicis Groupe 30
#151 Edmund Henry Beacon Communications / Publicis Groupe 30
#151 Hiromi Uzaki Dentsu Inc Tokyo 30
#151 Josh King Wieden + Kennedy Tokyo 30
#151 Kazoo Sato TBWA\Hakuhodo Tokyo 30
#151 Kazuyuki Yamamoto Dentsu Inc Tokyo 30
#151 Kiran Strickland Wieden + Kennedy Tokyo 30
#151 Lou Cabeza Beacon Communications / Publicis Groupe 30
#151 Mamiko Takahashi Hakuhodo Inc Tokyo 30
#151 Mizuki Oshima TBWA\Hakuhodo Tokyo 30
#151 Pascal Viout Beacon Communications / Publicis Groupe 30
#151 Rio Ebato Dentsu Inc Fukuoka 30
#151 Sayoko Miki Dentsu Inc Tokyo 30
#151 Sho Takita VML Ogilvy Tokyo 30
#167 Domu Fujishima TBWA\Hakuhodo Tokyo 20
#167 Kento Unemi Dentsu Inc Tokyo 20
#167 Mio Ueda Dentsu Inc Tokyo 20
#167 Reiko Tzuzuku Tokyu Agency Tokyo 20
#167 Riko Uesugi TBWA\Hakuhodo Tokyo 20
#167 Ryoya Sugano Dentsu Inc Tokyo 20
#167 Satoko Iida Wunderman Thompson Japan 20
#167 Satoshi Nakazato Tokyu Agency Tokyo 20
#167 Tetsuya Mita Wunderman Thompson Japan 20
#167 Tohko Kanzaki Wunderman Thompson Japan 20
#167 Yuko Izumo Dentsu Inc Tokyo 20
#167 Yuta Kaneko TBWA\Hakuhodo Tokyo 20
#179 Daichi Tanaka Beacon Leo Burnett Tokyo 15
#179 Edmund Suguru Publicis Groupe Japan 15
#179 Eric Micotto Micoto Studios Japan 15
#179 Hideyuki Tanaka TBWA\Hakuhodo Tokyo 15
#179 Mikiko Hisamichi Beacon Leo Burnett Tokyo 15
#179 Rei Takahashi Beacon Leo Burnett Tokyo 15
#179 Sasuke Hatao TBWA\Hakuhodo Tokyo 15
#179 Shimya Haruhara Beacon Leo Burnett Tokyo 15