Minotaur + Nexplay partner to elevate interactive entertainment for brands and communities

Minotaur and Nexplay are joining forces in a new alliance to redefine how brands engage with today’s connected, entertainment and passion-driven consumers. The strategic partnership brings together Minotaur’s expertise in gaming, esports, and community-building with Nexplay’s next-gen media innovations, empowering brands to connect with next-gen audiences through state-of-the-art interactive content and tech-driven engagement.

Minotaur are experts in brand building, blending gamification with purposeful entertainment, with its vast array of partnerships and proprietary tools to forge deeper connections between brands and the passionate communities they serve.

Nexplay, a cutting-edge media powerhouse, operates at the intersection of content, commerce, and communities. With over 1 billion monthly views, 500 million followers, and a vast network of 20,000+ influencers, Nexplay drives innovations through powerful live-selling solutions, interactive content formats, and AI-powered audience insights.

Minotaur and Nexplay’s collaboration represents a fusion of storytelling, technology, and commerce, carefully and purposefully designed to offer brands a more immersive and effective way to engage with today’s digital-first consumers. With live commerce and interactive content becoming essential tools for brands, the Minotaur-Nexplay partnership will leverage Nexplay’s deep data insights on live-selling trends and audience behavior, ensuring that content is both engaging and conversion-driven.

“With this strong and, above all, unique partnership, we are at the forefront of creating brand building solutions that are not just gamified but also truly entertaining – a key component of what we do as culture-drivers at Minotaur,” said Rey Tiempo, Chief Creative Officer. “With tech-driven partners like Nexplay, we’re all the more leveling up our play and expanding our open-world playground, pushing interactive engagement to heights never before seen in the industry.”

“We are thrilled to partner with our reliable and strong friends at Minotaur, whose expertise in gaming and brand gamification aligns perfectly with our vision,” said Gabriel Benito, CEO of Nexplay. “Together, we will push the boundaries of next-gen media, helping brands drive meaningful engagement, influence, and conversion.”

“Our goal is to provide a full-stack experience for brands, a truly end-to-end solution that is engaging and optimized for performance,” said Paolo Rentero, Head of Strategic Partnerships of Nexplay. “This partnership will enable brands to access not just world-class interactive content, but with Minotaur’s guidance – the strategic insights needed to evolve with their audiences.”

“For brands looking for the ultimate balance of storytelling and sales, entertainment and engagement, culture and commerce, this partnership aims to deliver on all fronts,” said Jamie Paraso, CEO of Minotaur. “With Nexplay as allies, we’ll be able to not just talk about these solutions, but to actually execute them at scale.”