Ogilvy named Asia’s Creative Network of the Year in 2024 Campaign Brief Asia Creative Rankings: Leo Burnett, Dentsu, TBWA, Cheil + VML make up Top 6
For the third year in a row Ogilvy has taken out the Network of the Year honours in the Campaign Brief Asia Creative Rankings. The Creative Rankings tabulate Asia’s award wins at 12 of the most important and respected global and regional award shows over the 2023 and 2024 calendar years.
In the latest 2024 Creative Rankings Ogilvy, lead by Ogilvy Asia Chief Creative Officer Reed Collins, had 10 offices who contributed to their overall creative points tally of 11,780. This is the highest points tally of any network in the Network Creative Rankings, since the Creative Rankings were introduced 29 years ago in 1995.
In an impressive performance Ogilvy has 3 agencies that are in the overall Top 10 agency ranking.
Ogilvy Thailand is ranked #3 overall in Asia with 3,685 creative ranking points. Ogilvy India is their second highest performer in these Creative Rankings at #7 overall with 1,925 points. VML Ogilvy Tokyo closely follows at #8 overall with 1,870 points.
Ogilvy Singapore enjoyed a big increase moving up from #43 ranking last year to #17 overall this year with 1,185 points.
Other Ogilvy offices to make significant contributions are Ogilvy Taiwan (#22 with 1,075 points), Ogilvy Hong Kong (#37 with 680 points) and Ogilvy Malaysia (#42 with 640 points).
Moving up to #2 overall, from the #3 network ranking last year, is Leo Burnett (Leo). The network’s biggest contributor was Leo Burnett India – ranking #5 overall in Asia with 3.170 creative ranking points. Their Taiwan agency (#12) and Philippines agency (#15) were also impressive with 1,475 and 1,350 points respectively.
The #3 ranked network in Asia this year is Dentsu with a total of 8,325 creative ranking points. Asia’s #1 ranked ad agency, Dentsu Inc Tokyo, contributed a massive 4,240 points to their overall tally.
The Creative Ranking methodology.
The Top 22 most awarded networks in Asia is tabled below.
