Flash Bomber’s ‘EMS Parcels from the Heart’ campaign reimagines 140-year-old Thai brand

Flash Bomber has teamed up with Thailand Post to redefine a brand that has been part of Thai lives for over 140 years. Through the heartwarming “EMS Parcels from the Heart” campaign, this collaboration proves that every package carries more than just an object, it delivers emotions.

 

This campaign shifts the perception of parcel delivery from a simple service to a bridge that connects people. At its core is a series of three emotionally driven short films, each highlighting the deeper meaning behind a package. The first film features an elderly woman sending two small fruits every year to someone special. The second, shows an old refrigerator that seems worthless but turns into a priceless gift. The final film shows a rearview mirror shipped across borders to reconnect a long-distance couple.

More than just storytelling, these films reshape how people see Thailand Post—making it more relevant and emotionally engaging for the younger generation. By celebrating the connections behind every delivery, the campaign transforms logistics into something profoundly human. With this initiative, Thailand Post reaffirms its role as more than just a postal service—it’s a bridge that brings people closer, no matter the distance.

Credits
Brand: Thailand Post
Product: EMS
Advertising Agency: Flash Bomber
Chief Creative Officer: Thanasorn Janekankit
Creative Director: Rattasak Mututanondh
Copywriter: Rattasak Mututanondh / Thanasorn Janekankit
Senior Art Director: Nittaya Chananukul
Business Director: Sujira Srivarakiat
Account Manager: Nachan Neanchaleay
Agency Producer: Nutcha Mauthorn / Suchaya Panjalak